Why did McDonald's change its name?

65438125 October, the reporter learned that McDonald's (China) Co., Ltd. was officially renamed as Golden Arch (China) Co., Ltd. on June 2, 20 17. Previously, on August 24th, the name of the investor was changed from McDonald's China Management Co., Ltd. to Golden Arch China Management Co., Ltd. At present, McDonald's branches all over the country are also being renamed.

In response, the relevant person in charge of McDonald's said that due to the needs of business development, the name of McDonald's China headquarters was changed from 20171kloc-0/2 to "Golden Arch (China) Co., Ltd.". This change is mainly at the license plate level, and the daily business will not be affected. The name, food safety standards and operating procedures of McDonald's restaurants will remain unchanged. Named after "Golden Arch", the English name of McDonald's logo is "Golden Arch", which literally translates as "Golden Arch" and looks like a golden arch.

20 17 1 month, citic shares.

, CITIC Capital and Carlyle Investment obtained the 20-year franchise of McDonald's business in mainland China and Hongkong, with an overall valuation of US$ 2.08 billion. Among them, CITIC and CITIC Capital will hold 52% of the controlling shares of the new company, while Carlyle and McDonald's will hold 28% and 20% of the shares respectively.

On August 8, McDonald's announced the formal completion of its strategic cooperation with CITIC, CITIC Capital and Carlyle Investment. The new McDonald's China will operate and manage 2,740 McDonald's stores in China and Hongkong. At the same time, the new McDonald's China also announced the development plan of Chinese mainland in the next five years. It is estimated that by the end of 2022, the number of McDonald's restaurants in Chinese mainland will increase from 2,500 to 4,500. By then, about 45% of McDonald's restaurants will be located in third-and fourth-tier cities, and more than 75% of restaurants will provide delivery services.