Attention logic
People's cognitive process is to perceive first, and then analyze and think about the materials they have mastered through thinking, so as to understand the characteristics, relationships and laws of things. People's cognitive order is first perceptual and then rational. In the design, we should pay attention to the overall structure of graphics and text, so that the visual elements of various information can be linked in the structure of the picture, and there should be internal links between elements, and each part should not conflict with each other. The whole process should be logical and the lines should be smooth.
Emphasize visibility
Make the content of the advertisement simple and clear, and let the audience directly feel its charm through instant contact. In addition, the distance between adjacent components has a great influence on the flow speed of the line of sight. Therefore, grasping the rhythm of visual process can improve visibility.
Highlight strategy
Strategic principle is the integrity principle of visual process, and it is also its core and soul. Designers must seek visual direction and steps according to the overall layout of advertising strategy, such as connotation, positioning, sales and form. By inducing the media, the audience's line of sight moves in a certain direction in an orderly manner according to the design intention, and the primary and secondary elements of the picture are connected in turn to form an organic whole, which can give full play to the information transmission function.
Visual process expression technology
There are two trends in visual process design methods:
① Tend to pay attention to perceptual judgment, and think that the rules of aesthetic design and arrangement mainly depend on the intuitive judgment of designers' senses.
(2) tend to pay attention to rational analysis, think that only through strict knowledge of mathematics and geometry, design can truly achieve artistic harmony, reasonable and rigorous organization.