More than 60 new products enter intelligent hardware
As a former leader of smart TV, the full-screen M65 super tv launched by LeTV is still the protagonist at this conference. At the same time, more than 60 intelligent hardware products such as e-sports display, children's phone watch, wireless Bluetooth headset, mobile power supply, children's sonic toothbrush, smart door lock, kitchen and bathroom have been introduced. The number of issues was ridiculed. Is LeTV going to open a smart product "grocery store" now?
It should be pointed out that the launch of LeTV's intelligent ecological products is the main body of LeTV's operation-Lerong Zhixin, which has nothing to do with the previous listing system LeTV. According to Andy, CEO of Lerong Zhixin, LeTV Video and LeTV belong to two different companies. Letv video still belongs to Letv, but Lerong believes that it belongs to Lerong.
With the outbreak of LeTV crisis, the operating subject of LeTV, a high-quality asset, has undergone many changes. On 20 17, letv zhixin changed its name to "Xinle shizhijia". 2065438+April 2008, with the capital increase of eight companies including Tencent, JD.COM, Suning and TCL, Xinle Shizhijia was renamed as "Lerong Zhi Xin". June 5438+February of that year, Lerong Zhixin was split from the listed company LeTV, and Tianjin Jiarui replaced LeTV as the largest shareholder of Lerong Zhixin through equity auction.
Talking about "Ecology" Letv is not what it used to be.
"Today's LeTV smart ecological positioning is very clear, that is, to be smart hardware that serves families and individuals." Wu Guoping, senior marketing director of LeTV Intelligent Ecology, said that today's "ecology" is actually to expand a circle on the basis of LeTV, which is only a small part of the past ecology.
20 16, letv announced that it will develop seven ecosystems, covering big screen (super tv), mobile phone, sports, finance, content (video), internet, cloud and automobile. However, due to the rapid expansion of LeTV, the pace is too big, which eventually leads to the complete collapse of LeTV's ecology. Among domestic Internet companies, although LeTV first put forward the concept of "ecology", now many giants including Huawei and Xiaomi have laid out their own ecology, and this track has even become crowded.
"There are stops, but there are also sheds." Andy also said on the same day that the ecological concept mentioned by LeTV is different from the past, but we don't want to completely deny what LeTV did in the past. We should stick to the right things we did in the past.
Brand ups and downs, facing challenges.
From the outside world, LeTV's "return" is quite high-profile. Wu Guoping said that since the product has been made, we still want to let the outside world know, so when we talk about the product, we will definitely shout with a megaphone to let more people know.
Last August, LeTV and Huitong signed a strategic cooperation to jointly lay out a C2M (reverse customization) quality consumption platform. At that time, Andy said that he would strive to reach the sales target of 3 billion yuan in five years, and hoped that through cooperation, the LeTV brand would be reborn in adversity.
Although LeTV boasts a deep Internet gene and user base, there are still many questions about whether LeTV can return. Take letv as an example, its market position has long since disappeared. According to statistics, the shipment of LeTV TV last year was only 400,000-500,000 units. Letv did not respond positively to this data.
The already crowded smart TV track has also entered a period of deep adjustment, which has been declining year by year since it reached its sales peak in 20 16. Wen Jianping, chairman of Aowei Cloud Network, said that as a former smart TV leader, LeTV is still an important player and expects LeTV to find its proper position with its proper posture.
"The best way is to wait for the user to get the product and then give his own judgment and choice." Faced with the reality of heavy brand losses in recent years, Wu Guoping said that users liked LeTV video and LeTV TV mainly because of their excellent products and many original functions. Wu Guoping believes that it still takes time to solve whether LeTV can win consumers.
"Because LeTV bears a heavy historical burden, now survival is the first." For the future development, Andy said that everyone is looking forward to the story of bottoming out or rebirth in adversity, but now they don't want to raise too high a goal and move forward step by step. "Just don't have any more problems."
(Original title: Can LeTV return from the intelligent "grocery store")
Source Beijing Daily
Process editor u0 17