First, the ticket office sales channels
The sales channel of the ticket office refers to the way that airlines or their authorized sales agents engage in ticket sales and related services in fixed business places open to the public.
Although the sales channel of the ticket office is a bit "outdated", it is still an indispensable sales method by virtue of its inherent advantages. The biggest feature of the ticket office is that it can provide consumers with "face-to-face" service, which is not available in other sales channels.
Second, the call center sales channels
The sales channel of call center was originally formed in the telephone customer service center of airlines. With the increasing popularity of fixed telephones in the 1990s and mobile telephones in the first decade of this century. At present, the call center has been given more functions by airlines. In addition to domestic and international ticket sales, it also has more comprehensive functions such as ticket refund and change, new product promotion and frequent flyer service.
Third, introduce Internet sales channels.
Online sales channels are the inevitable product of e-tickets. The rapid development of information technology represented by Internet technology has changed the traditional economic model in the world. When air ticket sales meet with information technology, a new channel mode of aviation e-commerce, that is, Internet sales channel, comes into being. At present, based on e-ticket tools and Internet technology, a series of ticket sales models have been formed.
Fourthly, the B2B and B2C direct selling modes represented by airlines.
E-tickets can be easily booked, paid, issued and checked in online, and the sales cost of airlines is greatly reduced. As the major airlines in China are generally aware of the strategic significance of direct selling to their sustainable development, they are increasing their investment in Internet sales channels.
By upgrading hardware, increasing advertisements, integrating institutions and strengthening promotion, the share of direct sales in total sales volume will be continuously increased. By the end of 20 12, the proportion of direct sales of air tickets on domestic routes in China exceeded that of air ticket agents for the first time, and the increase of direct sales ratio will continue in the future.
5. OTA distribution model represented by Ctrip and E Long.
By ensuring the smooth flow of information among hotels, airlines and consumers all over the country, we can complete the nationwide hotel and air ticket reservation to obtain the business model of agent sales commission, that is, "Ctrip model". And because Ctrip has integrated information resources, it can join the booking of new routes and hotel products at almost zero cost.