The scale is unprecedented, and 22 new stores in 20 cities of Nezha Auto will set sail simultaneously.

After seven stores in seven cities and ten stores in ten cities, Nezha Auto Direct will usher in the largest expansion. On February 19, Nezha Auto will open 22 direct stores in 20 cities including Beijing and Tianjin. By then, Nezha Auto Direct Store will cover 100% of all provinces and first-tier, new first-tier and second-tier cities in China. The simultaneous launch of 22 stores in 20 cities is the deepening of Nezha's automobile direct operation and a heavy upgrade of Nezha's automobile customer service system.

2022 will be a crucial year for Nezha automobile brand to go up, and Nezha S, the first landing product based on Shanhai platform, will also be officially listed at the end of the year. As an innovative service weapon to implement the "customer-centered" development concept of Nezha Automobile, the large-scale opening of direct stores will lay a solid foundation for Nezha Automobile to realize its brand listing in New and Nezha S and its goal of "entering the city" in 2022.

Nezha automobile shoujia direct sales stores

Since the launch of the channel strategy of direct stores, Nezha Automobile has continuously increased its layout speed in first-and second-tier cities. Since the opening of the first Nezha Auto Direct Store (Shanghai Hongqiao Store) in April 2020, the number of auto direct stores in Nezha has increased to more than 70. The comprehensive direct store services are widely distributed in well-known business districts, allowing consumers to enjoy car services and car life more conveniently and safely. Nezha Automobile helped the user experience to a new level through the actual landing action, and also conveyed the determination of Nezha automobile brand to break through the development.