The product manager is the person who is responsible for and coordinates the whole process of new products from creativity, design to final market launch. The product manager is responsible for investigating market demand, determining product characteristics, numerical planning, project development, data compilation, collecting feedback and revision.
Product managers need to have a high sense of responsibility, good organization and coordination skills and keen market insight. They need to combine market demand, business demand and technical ability to determine the final positioning of products. In the process of development, product managers also need cross-departmental coordination and communication to ensure the smooth development.
In addition, in the whole product life cycle, product managers need to constantly collect feedback, analyze data and evaluate regularly, so as to correct and optimize the product.
Classification of product managers:
1, product development manager
For the product R&D manager, he is mainly responsible for product R&D and design to ensure that the product is technically feasible, functionally meets the market demand and can be produced smoothly. Product R&D manager should have certain technical background and relevant experience, and be familiar with product design and production process. They also need to understand the market demand and competition in order to formulate appropriate technical specifications and functional characteristics for products.
2. Product Marketing Manager
For the product marketing manager, he is mainly responsible for product market research, brand promotion and sales strategy. The product marketing manager needs to understand the market competition pattern, consumer's demand and purchase behavior, and make the pricing strategy, sales channel and promotion plan of the product on this basis. In addition, the product marketing manager also needs to work closely with the sales team, marketing team and customer service team to ensure that the product can be successful in the market.