Guo Henian's management magic weapon

1947, Guo Henian started with more than 30,000 US dollars, rented a three-story old shop in Singapore Opera Street, and established Lectra Commercial Company, engaged in business, shipping brokerage, groceries, etc. The following year, his father Guo died of illness and returned to Malaysia. At the suggestion of Zheng Geru, his mother, 1949 established Guo Brothers Co., Ltd. Besides Zheng Geru, Heju Guo and Guo Henian, there are cousins Guo Heqing, Guo He Yao, Guo Hejing, Guo and Guo. The company merged the assets of the Guo brothers and inherited the traditional business of the Guo family business Dongsheng Company, dealing in rice, flour, beans, sugar and so on. Guo Henian, who ranked third and was only 25 years old, became the general manager. After his success, Guo Henian once said to the outside world, "My mother has made great contributions to my achievements today. She is a college student with higher education. She is very strict with her son and has the greatest impact on my life. "

Since then, Guo Henian has established a Malaysian sugar factory. From 65438 to 0954, Guo Henian went to England for study and investigation. Besides learning advanced management methods, Guo Henian also became interested in futures. At that time, as one of the earliest countries in the world to develop futures trading, Britain already had nine commodity exchanges, including metal, grain, plastic, sugar and wool. Guo Henian's research on futures has made great contributions to his rapid rise in the sugar market.

After Malaysia's independence, Guo Henian returned to Malaysia. In the late 1950s, all the funds of the Guo family were invested in sugar production, involving all aspects of sugar production, refining and sales. 1968, Guo Henian cooperated with the government to establish the predecessor of the PPB group-Glass City Planting Co., Ltd., and rented 14500 mu of forest land from the glass city government to open up a sugarcane garden. During the period of 1973, the price of sugar in the global market soared, and the sugarcane garden harvested for the first time, which not only avoided the risks for the sugar industry in Guo Henian, but also marked that Malaysian sugar began to be self-sufficient. In the early 1970s, Guo Henian successfully controlled 80% of the sugar markets in Singapore and Malaysia, and expanded its business to Indonesia by cooperating with Lin Shaoliang, the richest man in Indonesia. In its heyday, Guo Henian controlled 65,438+0/65,438+00 of the total annual sugar trade in the international market. 1976, launched a reverse takeover, turning the glass market planting into Guo's commercial fleet, and the Malaysian sugar factory became a subsidiary of the glass market planting (that is, the PPB group). The initial business scope of PPB Group is not limited to sugarcane and sucrose, but actively expands into other business fields, such as entering the oil palm planting field through holding oil palm, refining it by the palm oil factory owned by Guo, and selling it to China and other places through Kerry trade in Hong Kong. Therefore, PPB group is also called a pearl of Guo Henian in Malaysian business edition.

Subsequently, Guo Henian made use of the accumulated capital in the sugar industry to diversify and invest in the fields of planting, banking, real estate, shipping, insurance and hotels. In a specific industry, such as the shipping industry, his approach still revolves around industry integration: after the establishment of a shipping company, a supporting terminal company was established to handle ship maintenance, and the shipping industry is closely related to the insurance industry, and he also established an insurance company.

Hotel industry is another successful investment in Guo Henian after sugar industry. 197 1 year, the Guo family formally entered the hotel industry and invested RM 1 billion to establish the first Shangri-La hotel in Singapore. Since then, it has established strongholds in various capitals and big cities, becoming the leading hotel group in Asia. Today, Shangri-La Hotel Group, founded by Guo Henian, has become an internationally renowned five-star hotel operator.

Today, Guo Henian's commercial kingdom not only spans the whole of Asia, but also extends to Paris, San Diego, Vancouver, Chile and other places. According to public information, the Guo family headed by Guo owns the controlling interests or investments of more than 65,438+00 listed companies, such as Wilmar International and Malaysia Airlines International Shipping (38 16. KU), South China Morning Post Group (SCMP) and Shangri-La, with a total market value of nearly HK$150 billion.

In addition to his extraordinary business wisdom, courage and foresight, Guo Henian's excellent communication skills, extensive contacts with business elites and timely introduction of strategic business partners are also key factors for his success. Such as maintaining good relations with former Malaysian Prime Minister Razak, Hussein Aoun, Singaporean Senior Minister Lee Kuan Yew and other dignitaries, joining hands with Southeast Asian shipbuilder Cao to enter the shipping industry, joining hands with Indonesian business giants to enter the Indonesian market, and forming alliances with ADM and COFCO to enter the China market.

With the gradual improvement of Chinese mainland's market economy system, it can be expected that Guo Henian's investment in China will increase, which will drive more investors to seek development opportunities in China and usher in a new stage of economic and trade exchanges and cooperation between China and Malaysia.

His name is not only a household name in Indonesia, but also has become synonymous with wealth and success. Apart from political leaders, Guo Henian is probably the most well-known Malaysian in the international community. From sugar industry, hotels, real estate, shipping, insurance to media, Guo Henian has created countless miracles. His unusually low-key style has also drawn many legends for his career.