Evonik Germany, the world's leading special chemical enterprise.
As we all know, Evonik Industries Group is the world's leading specialty chemical enterprise, one of the top three personal care raw materials in the world, and a raw material supplier of internationally renowned cosmetics brands, covering more than 65,438+000 countries and regions around the world.
-A novice skin care worker with unknown composition, Aha
It is understood that Aha is an emerging domestic skin care brand, positioning scientific ingredients for skin care, and quickly broke through and entered the public's field of vision in less than half a year after the establishment of 18. From 2065438 to February 2009, Aha ceramide essence sold 900,000 tablets 1 minute, which laid the foundation of its brand. On June 5438+ 10, Aha's new carnosine astaxanthin essence once again set a record of selling 1 10,000 tablets in the live broadcast room for seven minutes, which triggered infinite market speculation.
Won three purchase orders from Evonik Germany?
It is reported that Aha brand has received three purchase orders from Evonik Germany before this. The first order was completed in August last year, when the epidemic was raging all over the world, and China suspended its round-trip flights with Germany.
In order to help German enterprises in China arrange for 2,500 urgently needed German enterprise managers and their families to return to China, the German Embassy in China, the China Chamber of Commerce in Germany and several German enterprises in China, including Evonik, negotiated with the Ministry of Foreign Affairs in Beijing and organized charter flights from Germany to China. Multi-step test procedures were implemented before departure and after arrival. All passengers completed the compulsory central isolation 14 days, and the skin care products used by passengers in their isolation hotels were domestic skin care products purchased by the sponsor Evonik Germany from Aha.
What is exciting is that when Germans used the domestic brand Aha skin care products, the response was enthusiastic, and then Aha skin care products spread among German enterprises through word of mouth. Subsequently, under the Amway of Evonik Germany, Evonik Germany initiated the second and third orders to Aha. According to reports, Dr. Evonik Asia Pacific applied chemistry in Germany used small pieces of Aha packaged skin care products during his business trip. This is really a sigh of relief for domestic products.
The person in charge of Aha Company said in an interview with me: Aha's industry qualification is still insufficient, and he dare not claim to be a "brand". I am very encouraged to be recognized by Evonik. Aha will continue to refuel, strive to do better and bring better products to everyone.
Does Evonik support its own raw materials when purchasing Aha products?
Aha's propaganda in official website is "Good ingredients, sufficient ingredients, authentic and effective ingredients" as brand promise. Its core raw materials are the direct mining cooperation mode with international first-line raw material suppliers. The raw material suppliers mentioned include Evonik Germany and Merck Germany. Therefore, can we understand that Evonik Germany is actually supporting its own raw materials by buying Aha products?
It is worth mentioning that Aha's chief financial officer revealed in an interview with me that he was transferred from Aha branch to headquarters for three months due to the company's business adjustment this year. As soon as he arrived, he found that the company's core raw materials were all self-collected in 2020, and the research and development reached one million. He said that the financial reports of the listed companies he stayed in were different. He really said when Li Jiaqi recommended Aha: "Aha doesn't pay attention to marketing and packaging, but in terms of making products, Aha is full of heart."
The person in charge of Aha told me that Aha has always insisted on developing the formula independently, instead of using the general formula of the foundry. At the end of last year, Aha signed a three-year strategic agreement with Jiangnan University, which is known as the "Whampoa Military Academy in Cosmetics", and invested millions of dollars in technological innovation and product experience alone.
When asked about the company's development plan, the person in charge of Aha revealed that the company is currently in close talks with domestic companies that provide efficacy evaluation and spectroscopy technology and several companies that independently process raw materials. She said that since she cooperated with Jiangnan University, she had tens of millions of raw materials and efficacy evaluation equipment. They were delighted to find that some domestic raw materials could stand the test!
As the second largest economy in the world, China has a unique supermarket in the world. European and American skin care brands have won the favor of domestic female consumers with their high popularity, occupying the domestic market in an all-round way. Domestic products should be self-reliant, domestic products should be self-reliant! I sincerely hope that more domestic brands can strengthen the motivation of R&D and make products in a down-to-earth manner, so as to achieve a new leap in product quality and give Chinese people stronger confidence. We have reason to believe that more and more "hands-chopping people" who are superstitious about foreign brands will become "quality families" who trust new domestic products.