"I heard that the Kai Tak International Project in the east of Jinan Jingshi Road Provincial Museum will be auctioned!" 2014,65438128 October, Shandong Qilu ruifeng auction co., ltd released a land auction announcement on its website. According to the published land use certificate, construction project planning permit, construction land planning permit and location picture, it is confirmed that the auction target is "Kai Tak International Financial Center" located on Shi Jing East Road and adjacent to Shandong Provincial Museum. When it comes to the Kai Tak project, the first impression that Jinan people are familiar with is "Jinan is the tallest". 20 12 September, the foundation stone was laid for the Kai Tak International Financial Center project, and its declared building height is 3 18 meters, which is known as the new landmark of Jinan in the future. However, in the past 1 year or so, Kai Tak not only gave way to the throne of "the tallest in Jinan", but also gave way to Evergrande International Financial Center. According to the announcement, the auction targets include two land use rights and above-ground buildings, covering an area of 9.4 1 mu, and the total auction price is about 1 billion yuan, which will be auctioned in Jinan Intermediate People's Court on February 20 after 1 week. Investors above 150 successively subscribed for 65438+900 million 13. In the afternoon of March, the reporter came to the construction site of the famous "Big Mac" project in Jinan. The first thing that catches your eye is the eye-catching "Kai Tak International Financial Center" billboard on the roadside. Entering the construction site, only one building with the floor of 10 stands alone, and the tower crane next to it has reportedly been shut down for many days. Subsequently, the reporter went to the sales center located in the experience hall and saw that the house was crowded. After the reporter inquired, it was learned that many investors had heard that the property was going to be auctioned and rushed to the sales office to find out. "If we hadn't seen the auction announcement, we didn't know that the house we subscribed for was going to be auctioned!" Investor Mr. Li told reporters that in July of 20 12, he invested10.2 million yuan to buy a property in Kai Tak. The developer promised to hand over the house on 20 14, but unexpectedly, the key to the new house has not been obtained, but the project will be auctioned. "In 20 12 years, my friends and I invested more than10.5 million and bought two houses of 80 square meters." "I also paid more than 300,000 subscriptions." The reporter learned in the interview that there are more than 50 investors who share the same concerns as Mr. Li, starting from 20 1 1. And paid a subscription fund of 300-150,000 yuan, * * about190,000 yuan, and the building under construction 16 was basically sold out. In the subscription agreement, the reporter saw that the area, unit price and total amount of the real estate purchased by the investor were indicated above, but the completion and delivery time of the house were not mentioned. It was only said that the formal Commercial Housing Sales Contract was signed after notification. Insiders revealed that the company was caught in a "quagmire" of funds. According to public information, Kai Tak International Financial Center was originally planned to be completed in 20 13, and it is planned to move in in June 20 14. It was forced to auction before it was completed. Is it because of the shortage of funds or other reasons? "It is said that there was a problem with the capital chain, so it was forced to auction." During the interview, a person familiar with the matter revealed that Zhang Hui, the chairman of the developer Kai Tak Real Estate Co., Ltd., had developed projects such as Dida Ruicheng, Dongli Yashe and Dida Huayuan. The company is in financial trouble and owes a company interest of nearly 654.38 billion yuan. After being sued by the other party, the court decided to auction two land use rights and above-ground buildings of the Kai Tak Financial Center project, and the proceeds were used to repay the arrears. In this regard, the reporter consulted the sales staff at the front desk. The other party said that they didn't know and said that they would stop selling. When will they resume waiting for notice? Then the reporter called the person in charge of project sales of Kai Tak International Financial Center, but no one answered.
Expert opinion: the office building commercial complex is not something that ordinary people can play with. The business newspaper reported that "the office building commercial complex is a project with low capital leverage and poor turnover, and its financial strength is not strong enough to play! Private enterprises without financial background can't afford to play! You can't play without figuring out the profit model! You can't play without commercial resources! You can't play without the ability to resist market risks! Otherwise, you will die. " Zhu Jiang, general manager of Shandong World Federation Gao Yi, commented on his real-name certification Weibo yesterday morning. Zhu Jiang said in an interview with Shandong Business Daily that compared with ordinary houses with high capital leverage and quick turnover, the office commercial complex is a project with low capital leverage and low turnover, which needs the support of the development company with strong financial strength. "The Kai Tak International Financial Center project itself is relatively large. Without 1, it is impossible to operate without 2 billion yuan." Zhu Jiang analyzed that if the financial resources of Kai Tak Real Estate Co., Ltd. are not large enough, there will be neither enough capital channels nor strong brand value to maintain after financial problems, which may eventually lead to the serious consequences of the capital chain breaking and being auctioned by the court. "At present, there are more and more commercial complexes in various places, and developers should pay attention to evaluating market risks before planning and operating."