How to run a store, choose a suitable store and improve the quality of goods or services, so as to win more customers and operate stably for a long time.
How to run a store, let's take a look, the following eight skills are the most important. 1, conforming to the store business circle For opening a store, the choice of store location will directly affect your future business performance.
Therefore, when opening a shop, the most basic consideration is to choose a suitable geographical location and business circle according to the industry and business policy you want to operate. At the same time, due to some objective reasons, the business circle that used to be suitable for a certain industry may not be suitable now. At this time, the shopkeeper had to consider changing careers or store locations as soon as possible.
Before opening a store suitable for the target consumer group, you must make a detailed market survey on the age, income, gender and occupation of the target consumer group. Customers in the business circle you choose, and then set up shop and design business principles according to these survey results. 3. Conduct effective publicity. Some shopkeepers sit there all day waiting for business to come. This is called "sitting on the business".
In modern society, this kind of consciousness is very dangerous. We must strengthen the publicity to consumers and stimulate their desire to buy.
In particular, shops on main streets must be attractive in design. 4. It is very important to design a storefront that focuses less on the environment and atmosphere of the store, which is directly related to the impression of consumers on your store and the business performance of your store.
Therefore, when designing, we must design according to the characteristics of our own products and the characteristics of the target consumer groups. In particular, we should pay attention to the channel design, and don't make too many detours, so that customers can browse all the goods inadvertently.
Where there are paragraphs, it is necessary to design something that attracts customers and turn disadvantages into advantages. In addition, don't let customers feel hindered in product display or foreground design.
5, the effective display of goods is very important, if you can make customers see at a glance, easy to buy, it will invisibly promote sales. Therefore, the displayed goods should be properly classified and placed neatly, so that consumers can easily find the goods they want.
6. Increase customers' shopping pleasure. Nowadays, customers are no longer satisfied with just buying what they want, but also enjoying the fun of shopping. Therefore, when designing a store, we should not only consider our own format, scale, customer class and commodity display, but also pay attention to service attitude, color and lighting.
7. Pay attention to sales efficiency. When designing a store, we should consider improving sales efficiency. From the reception of consumers to the packaging of goods and the collection of payment for goods. It is necessary to leave appropriate space for the clerk to move so that these actions can be carried out quickly and effectively.
In addition, commodity replenishment and inventory should be institutionalized. 8. The decoration should be variable. At present, most shops are almost solid buildings, and it is very difficult to transform them.
Therefore, when designing the equipment or structure of the store, we should try to choose materials or designs that can change in time and have high variability. In order to win, many competitors often deliberately work hard on decoration and invest a lot of money.
Decoration is necessary, but it is not advisable to do it blindly without planning. After all, for shops, any investment is to seek better returns. Therefore, when investing, we must be cautious.
2. What books should I read if I want to learn about store operation?
There is an old saying: "It is better to teach people to fish than to teach them to fish."
In order to help you understand the stock investment strategy and practice as soon as possible and become the market winner of 10% as soon as possible. Here, I recommend three investment bibles to you. I suggest you read it carefully, and if it's fate, we'll communicate again.
These three books are: William Gunn, the author of the Theory of Periodicity; Eliot, author of Wave Theory; William O 'Neill, by laughing at the stock market. In addition, in order to facilitate communication, * * * shares have few market stock opportunities in the current market environment.
At present, the five elements of securities investment analysis and stock selection are clearly informed: first, look at the market. We should study the whole macroeconomic, political and social situation; Second, look at the industry.
Pay attention to high-growth industries and new economic industries; Third, look at the company. Pay attention to industry leading companies and financial analysis; Fourth, it depends on technical characteristics and indicators.
Pay attention to quantitative index analysis; Fifth, we should skillfully use various investment skills and do a good job in portfolio and fund management. The above five points are really the investment ideas of the winners.
Good luck ~.
3. What should we pay attention to in store operation?
Reprint the following information for reference: how to do a good job in the store manager's manual? 1. The identity of the store manager. 2. The manager should have the ability. 3. The qualities that the manager can't possess. 4. The manager's management authority is 1. Personnel management is 2. Out of stock management is 3. Loss management is 4. Cashier management is 5. Report management is 6. Health management is 7. Promotion management is 8. Training management is 9. Reward and punishment management 10, target management 1 1, information management 12, complaint management 13, emergency management 14, cost reduction management 15 and safety management/kloc. Security management. Manager's self-examination seven. Manager Evaluation This manual is designed to help the managers of bakery stores understand their responsibilities and better accomplish their tasks.
I. The identity of the store manager 1. Representative of the company's business stores From the moment you become the store manager, you are no longer an ordinary employee. You represent the overall image of the company, representing the company's commercial shops. You must stand in the company's position, strengthen management, and achieve the goal of the company's operating efficiency. 2, the realization of the turnover target, the store you operate must be profitable to prove your value. In the process of achieving your goals, your management and setting an example will be extremely important. Therefore, 50% of the achievement of the turnover target depends on your outstanding performance.
3, the manager of a small shop is also a collective, there must be a manager, that is, you. You should not only give full play to your talents, but also take the responsibility of directing other employees-to help each employee give full play to his talents, you must influence employees with your own actions and thoughts, instead of letting employees influence your judgment and thinking. Second, the manager's ability should be 1. Guiding ability refers to reversing old ideas, letting them play to the extreme, thus improving turnover ability.
2. The ability of education can find the shortcomings of employees and help them improve their ability and quality. 3. The ability to master data calculation, study and analyze reports and data] Know the performance of their own stores. 4. The ability to achieve goals refers to achieving goals. And the organizational ability and cohesion that must be possessed, as well as the ability to control employees. 5. Good judgment and correct judgment in the face of problems. And it can be solved quickly. 6. The ability of professional knowledge is necessary for your understanding of cakes, bread and business services. 7. The management ability of operating a store refers to the management skills necessary for operating a store. 8. Ability and time of managers. 9. The ability to improve service quality refers to making services more rational and making customers feel intimate and convenient. Trust and comfort 10, self-exercise ability to keep up with the times to improve themselves, grow up happily with the company 1 1, honesty and loyalty 3, qualities that store managers can't have 1, leapfrog reporting, self-assertion (referring to unexpected problems) 2, shirking responsibility, evading responsibility 3, privately criticizing the company and complaining about its current situation 4. I don't believe that my staff and I can create business miracles. When I have credit, I enjoy it alone. 6. I am not good at taking advantage of the advantages of the clerk, but only see the shortcomings of the clerk. 7. I don't want to train my employees, nor do I want my employees to surpass me. 8. I don't want to report good news to my superiors or the company. 9. I don't want to strictly manage the shop. I just want to be a good person. 4. The manager's daily activity is 1, and I want to
B: Inspection of operating storefronts: check inventory, new inventory, merchandise display, storefronts cleanliness, lighting, price, equipment, change, etc. C: yesterday's volume analysis: the specific figures, whether it is down or up (find out the reasons), try to increase the volume. Announce the business objectives for the day. 2. After opening the store, until noon. A: Determine the focus of today's work. What kind of products should we fully promote today? B: Track business problems (equipment maintenance, lighting, product arrangement, etc.). C: Compare the sales/amount of cakes and bread in the store. D: When is the business peak today? 3. Have lunch in shifts at noon. 4. Afternoon (1:00~3:00) A: Training, talking with employees and boosting morale. B: handle and report the problems found. C: Investigate the peer shops around (how is the business compared with ours) 5. Evening (3:00~6:00) A: Confirm the completed turnover B: Check the overall situation of the store C: Instructions to successors or agents D: Place an order and coordinate with the headquarters 6. At night (6:00~ closing time) A: Promote products, and try our best to achieve the goal of the day B: Take stock of items, register C: Do a good job of daily report D: Complete the checkout work E: Do a good job of leaving the store (ensure the safety of the store at night) V. Manager's authority 1. Staff management a: attendance management: it is strictly forbidden to be late and leave early, and strictly abide by discipline b; Service management: attract repeat customers with high-quality service C: work efficiency management: continuously improve the work speed and quality of each employee D: manage unqualified products. There are generally two situations: * retraining unqualified employees * dismissing hopeless employees. 2. Out-of-stock management is the direct reason why turnover cannot be improved. Therefore, when placing an order, you must consider the specific business situation.
Every once in a while, we should consciously increase the order quantity to avoid the stagnation or continuous decline of turnover. 3. Loss management losses are divided into internal losses and external losses. The store manager must understand that losses have a very serious impact on profits. In the bread business, for every dollar lost, it is necessary to sell 3-5 dollars of goods to make up for the loss, so controlling the loss is to increase profits. A: Internal wear and tear shops mainly receive cash, which is the main income of the bakery.
If the cashier is damaged due to human factors, it will directly affect the turnover of the store you manage. The biggest human factor is stealing cash or stealing company property in a more subtle way. (1) When any of the following situations occurs to the clerk, the store manager should be vigilant and observe whether the clerk has the motivation to leave the store without authorization * The clerk has no evidence to suspect that others are dishonest * The cash register has too much change (or the cashier didn't enter the bank that day) * The clerk has an abnormal working attitude * It is difficult for the clerk to complain and report.
4. What are the contents of online store operation?
Operation can be divided into many levels and do things at different levels. General e-commerce operation is the core of a complete e-commerce small team, and it is the operator or management role. He needs overall control, such as the operation of a Tmall store. At the initial stage of development, there may be 3-5 people in the team and only one operator. You are the manager. You have to manage the daily operation of the store, when to purchase goods, when to promote sales, what to do with those products, and what to do with the store or products. The total performance of this store is directly linked to you.
If it is a big store with a relatively large sales scale, there can be multiple operations under the manager. It can be divided into several operations according to product category, channel and style, so that it can be managed horizontally, and can also be distinguished according to functions such as purchasing, sales and promotion.
If you are a brand with multiple stores, or a company with multiple brands or products from different industries, you can ask him to lead different teams to develop.
5. What knowledge do you need to learn to operate Taobao?
Taobao has a wide range of operations, including the gameplay of various activities, the planning of holiday activities, and the rapid explosion of new products.
In order to obtain stable traffic, it is very important that the sales volume of new products is zero, so that new products can pass the examination of search engines during the cultivation period, and then they can obtain a continuous and stable traffic source (including old customer traffic and natural search traffic). When every baby can get free natural search traffic, it will be easier to form a small explosion group in the whole store without unsalable goods.
Many sellers break the zero method: through train breaks the zero and brushes the zero. Do not deny these two methods of breaking zero, it is normal for rich people to break zero through trains; For quite a few categories, if we can ensure the safety of trumpet, control all indicators and optimize key keywords, it is also a very good way to break zeros.
However, today we will tell you another way to break the zero sales of new products:
Give it to old customers, they are your best weapon to break the change.
This method of breaking zero is suitable for the accumulation of old customers, and most categories can be broken through old customers, with many benefits: safety, improving repurchase rate, maintaining old customers and so on. What is the specific operation method?
Step 1: Accumulate old customers
Every time you deliver the goods, send a leaflet of the old customer fish pond with the parcel (it can be QQ group, WeChat group, etc.). ). Of course, you should have activities and give a good name, such as "Meng Chong Exchange Group", which is much better than "XX Store Old Customer Exchange Group". Send a red envelope immediately after joining the group! Send an administrator to do this all day, and give a red envelope as long as you come in! Some people say that I only deliver three or five packages a day! Don't be afraid of less. Who hasn't accumulated from less to more?
Step 2: Maintain old customers' fish ponds.
It's simple. Don't feel that you don't have time. Say some related topics. If it is selling maternity products, it is best for the management group to be a baby mother with the same topic. If you are a pet product, management likes pets; What about women's clothes? It doesn't matter, don't think that there is no chat, just chat casually, just send a red envelope, and send a red envelope of 20 yuan a day! In the WeChat group, it is still rare to send a red envelope from 20 yuan!
Step 3: When there are new products, preheat them in advance.
Of course, you need to design a scheme that benefits old customers. Our suggestion here is to make profits completely. What do you mean, completely profitable? Don't take profit, even negative profit, as your billing cost. Taobao is changing rapidly now, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a group. It can be added that the top three in this group are 250, the middle three are 584 and the last three are 992. Everyone can exchange and learn together! The copy is very simple: XX new products, new strategies, benefiting old customers, and the top XX products can get the original price of XX for only XX yuan.
The fourth step: let the old customers sell at the original price, and the red envelopes will be cashed back. Because they are old customers, many fraud risks can be weakened as much as possible. I took the original price, returned the red envelope, and returned it immediately. Of course, if you have special needs, such as brushing through trains, brushing special keywords, brushing wireless terminals and brushing passwords, then you can give more profits to old customers. Many people who are willing to do it want to take advantage, rich people take advantage, and those who have no money take advantage.
This method is basically 32313133532363134313032313635333e 78988e 69d833133333.
6. Small store management skills
Let me answer the first question. There are not many choices, but the styles must be abundant and profitable, and at least 45% of the profits must be guaranteed. As for the number of models, as long as you can control it, for example, if you are a person's Taobao, it depends on your own ability, at least you should ensure that it can be put on the shelves within a week.
Second, pricing and optimization. After selecting the model, the next step is to optimize the shelves. The basic optimization is the page. Make a detailed page. It is suggested that if you don't know how to write it to attract people, go to the top ten in the industry and look at other people's store descriptions. Imitate! I really can't just copy and paste. A good detail page should include publicity activities, associated marketing, complete product introduction, and you can blow up the store, but don't be too outrageous! Another difficulty is title optimization, which is actually restricted by many factors. My personal feeling is that shop-specific words+popular traffic words+product words+promotion words (depending on the specific situation) are not absolute, but they are universal.
For a business like operating an online shop, maintaining high popularity is not the most important thing, at least not our ultimate goal. Our ultimate goal is to improve the credibility of our online store, so as to have a high social influence and make visitors have a strong desire to buy as soon as they hear about our online store!
Shenzhen Taoshanliang Network Technology is taking many effective measures to improve the reputation of online stores. Many online stores operated by Shenzhen Amoy Shining Network Technology have accumulated a good reputation in a short time, so the later operation is particularly easy! In the case of good reputation, consumers often trust this online store, even if you don't adopt too frequent sales strategies, it can also promote your sales growth well! This is the benefits that Shenzhen Amoy Shiny Network Technology can bring to us. How's it going? Are you infatuated?
7. How should a novice Taobao shop operate?
Taobao novices often feel at a loss because they don't know where to start. New Ideas E-Business School tells you how novices should run their own Taobao stores well, and what should be the basic idea of operation and promotion?
First, the operation and promotion of Taobao first needs to increase the traffic of new stores.
If you want to increase the number of visitors to the new store, you must show the store baby in front of Taobao customers, so you need to improve the ranking of the store baby and display it accordingly.
Taobao has two free rankings, one is the ranking of all treasures, and the second is the ranking of popular treasures.
The factors that affect the ranking of all babies are:
1, the relevance of the baby (category related, the title should have keywords)
2. Is the store protected by consumers (consumer protection comes first)
3. Preferred Tmall Mall (top ranking)
4. Baby's shelf time
5. Is it recommended by the window?
Because it is the operation and promotion of the new store, we will not consider the ranking of popular babies for the time being. At this stage, we mainly study all the baby rankings, and what we have to do is:
1, the baby is classified correctly.
According to the baby's ranking attribute, put the baby in the appropriate category. If the category is misplaced, the baby will be downgraded and will not be searched after the downgrade.
2, baby shelf time
Baby is set at peak traffic hours, so you can get more opportunities to show, so you can get more opportunities to be clicked. Big data shows that Taobao has the most traffic on Monday and Friday, and many merchants set their treasures on Monday or Friday. Of course, people's buying habits are different because of the different products sold, so we must check the distribution of products in their current main categories.
3. Only two treasures are on the shelves at the same time.
A store's treasure is on Taobao's homepage, and only two can appear at the same time. Therefore, if the baby with similar titles is put on the shelves, only two babies will be put on the shelves at the same time, and then other babies will be put on the shelves every 15-30 minutes.
4, baby window recommendation
Recommend windows for babies on the shelves, especially those who are one hour away from the shelves, will also help to improve the baby's ranking.
5, baby's title description
Taobao headlines can only be written in 60 characters and 30 Chinese characters. We should use every character as much as possible, and integrate the keywords searched by users into the baby title to improve the baby's display and click-through rate.
These are all ways to get natural traffic from Taobao for free.
Second, how to improve the conversion rate
It is not enough to have traffic, but also to consider the problem of transformation.
Pre-brush
There was no sales of new store baby in the early stage. In order to make potential customers trust us, we can solve the sales problem by brushing the bill, but we need to control the operation. If it is found by Taobao's brush inspection system, it will be directly punished or even closed.
Baby description
Baby description is the core of store marketing. Having a good baby description can not only attract customers to buy products, but also promote customers to click into the store, browse more products and increase orders.
Bao Bei helps the road.
The main picture is the first visual effect of the product. To improve the click rate of the baby, the main picture must be done well. Good pictures can leave a deep impression on customers and are also vivid product descriptions.
Activity promotion
You can design the store's promotional activities, such as the first 100 customers, 50% off the goods, and one purchase restriction. This limited promotion can make people act and achieve better results.
I hope to provide some ideas for small sellers who don't understand the operation and help those in need.
If you think what I said is reasonable, please give me a compliment. Thank you!
8. How should Taobao Xiaobai sellers operate the store?
Now I still insist on being a small seller of Taobao. Under the impact of Taobao sellers with excellent sales reputation and rising new sellers, I often feel that the operating pressure of the store is getting bigger and bigger. How can we find good sales skills and improve the sales volume and popularity of the store? Share three tips with you.
There are differences in products
The homogenization of goods in Taobao platform stores is serious. It is a good way for small sellers of Taobao to successfully attract consumers' attention and realize product differentiation. Now many consumers are pursuing different styles, and differentiated products can just meet the needs of these consumers. Moreover, differentiated products have great potential to make explosive goods.
Subdivided product
In the face of increasingly fierce competition, small sellers of Taobao can choose some sub-categories to make their own special products. For example, there are many kinds of women's clothes, such as sports, sweetness, occupation or leisure. These categories are further subdivided. The Korean version of the trend series in the category of casual women's wear is mainly aimed at students around the age of 20, which can highlight the characteristics of the products and clarify the labels of customer groups.
Advance promotion of products
If you want to operate a new product, of course, you need to start operating in advance before the peak season of product sales. For example, hand warmers are just needed in winter. The months are 165438+ 10, 65438+February, 65438+ 10, so we need to start operating this product in 10 or even September.
Otherwise, even if you can push this product for a month or two. The peak season is coming to an end. Giving priority to the release of promotional products can seize the market opportunity, do it first in the early stage, invest less, but gain a certain market share. When the peak season comes, your store has a certain sales volume and weight, and consumers will have a better impression and confidence in your products.
The above are some of my suggestions, I hope to help you.