Revolutionary Wine: A Sincere Work with Feelings
"Revolutionary Liquor", as a new liquor brand founded on 20 15, successfully broke the curse of "new liquor will die in one year", and now it has developed into another more successful liquor brand after the old village chief and Jiang, and it shows an increasingly obvious trend of "latecomers come first". Revolutionary liquor has made great strides in the national market, and its market share has spread all over the country within two years. It is attracting more consumers' attention, and its development momentum is fierce, and it is growing steadily and rapidly every year.
In this regard, some professional wine industry analysts pointed out that the birth of revolutionary liquor itself is inseparable from an accurate grasp of the feelings of the past era. Based on this grasp, combined with the international technology brought by the wineries invested by Beijing Oumei Auchan Company in foreign countries, well-known bartenders in China and many well-known experts in liquor industry were invited to conduct in-depth discussions. After in-depth study, we draw lessons from the refreshing and sweet advantages of Wuliangye liquor system and the refreshing and fragrant characteristics of Fenjiu liquor system, especially combining the mellow of Maotai liquor system with the softness of Yanghe liquor system.
In view of the northern market's love for Luzhou-flavor liquor, we have successfully learned from the refreshing sweetness of Wuliang Liquor, the refreshing fragrance of Fenjiu, the elegance and delicacy of Guizhou Maotai Liquor, and the rich fragrance and long aftertaste of liquor, and integrated it with the sweet, soft, clean and fragrant style of Yanghe Liquor, which has the advantages of softness in the middle and rigidity in the middle. Under the research of technicians and personnel at home and abroad, we have successfully created a masterpiece with elegant and pleasant fragrance before drinking, throat moistening at the entrance, dripping freely in drinking, no head, no dry mouth, no fatigue after drinking, rapid hangover relief and overall relaxation and comfort. Successfully created a new brand of "revolutionary wine".
The meaning of "revolutionary wine" refers to the combination of the unique distillation and fine filtration technology of internationally famous cognac and vodka with domestic traditional technology.
With the joint efforts of international technology and domestic traditional skills, revolutionary liquor is not as spicy as ordinary liquor. The liquor treated by international fine filtration technology is crystal clear, with rich and lasting hops and pure taste, leaving only mellow fragrance.
Europe and America Auchan launched two series, one is low-alcohol wine with "mellow, soft and fragrant" as the keynote. High-alcohol liquor with "clear, clean, delicate and sweet" as the main route.
Since its establishment, Revolutionary Liquor has always adhered to the feelings of paying tribute, reflecting the cultural theme of loving the motherland in all aspects of details, and paying tribute to the beautiful times of the past with different themes such as educated youth, hard struggle, years like songs, and unity and forge ahead, which really touched the hearts of consumers in the 1950 s and 1970 s and produced strong emotional resonance.
Join hands with Li Jianyi: the perfect combination of actor image and brand image.
The reason why Li Jianyi is chosen as the image spokesperson of this revolutionary wine brand is mainly because he has a strong flavor of the times and easily resonates with the brand's emotional appeal.
Li Jianyi, born in 1959, is engraved with traces of that era, both in his personal image and life experience. He incorporated such traces into his acting career and created many classic figures with vivid images, the most memorable of which is the admirable image of "Procurator-General Ji Changming" in in the name of people, which embodies the universal temperament of people in that era.
Li Jianyi was born in 1950s and grew up in 1960s and 1970s. He is a contemporary of China. Revolutionary liquor is based on feelings and pays tribute to that red classic era. Spokesman image and brand image are highly coincident, which is more acceptable to consumers psychologically.
Brand appeal: Play the strongest sound with feelings.
The reason why revolutionary liquor can grow beyond many new and old brands in five years and make more consumers understand and recognize it lies in firmly grasping feelings, positioning products with international quality, creating a series of products around feelings, truly touching the hearts of the older generation of consumers through different ideas such as educated youth, red and struggle, and truly reliving the passionate years of the past while experiencing and enjoying the mellow revolutionary liquor.
Emotion constitutes a strong emotional attribute of revolutionary liquor brand, which makes consumers feel more positive values, such as working hard and not forgetting your initiative. Now Li Jianyi's endorsement makes people reappear the image of Ji Changming's procurator-general in their minds when drinking revolutionary liquor, thus creating richer associations with the brand and getting closer and closer to it. The brand is no longer thin, but more humanized, which consolidates the brand foundation and naturally makes it easier to succeed.
Revolutionary liquor is closely linked with consumers' hearts, and naturally it can get more enthusiastic feedback from consumers. With the support of consumers, revolutionary liquor will get more enthusiastic feedback and support from consumers in the liquor market, thus truly becoming a part of users' lives, and brands can also enter the daily life of more families.
Fulfill the promise: brand value-added drives a broader market!
Oumei Auchan originally planned to be the advertising support of nine CCTV channels for three years, and launch the image spokesperson in 2020. Now, Oumei Auchan has launched a six-year CCTV advertising support plan. Europe, America and Auchan signed a big contract for advertising time of ten CCTV channels. Moreover, the advertising style of each channel is different, with ten creative short films. And continue to sign contracts with various TV channels to record Spring Festival advertisements.
The brand evaluation company raised the value of Auchan Revolutionary Liquor in Europe and America from 3 billion to10 billion, and the brand valuation will be released soon. The construction of the new revolutionary liquor production base will also make it the largest liquor production base in the north, and the brand value will continue to rise at a high speed.
With feelings and quality, and then choose the right spokesperson, the brand road of revolutionary wine is getting wider and wider. This also provides more appreciation space for the success of other domestic liquor brands.
When the autumn is crisp and fruitful, I hope more national brands like "revolutionary wine" will rise!