First, the amount of information should be complete. Network public opinion monitoring products can monitor the whole network, which requires monitoring the comments of netizens and consumers in social media such as BS, blogs, Weibo and SNS in addition to professional media.
Second, the amount of information should be accurate. Because network public opinion monitoring is based on keywords, it requires that network public opinion monitoring products must be able to correctly judge keywords, contain effective information and eliminate interference information, so as to achieve high accuracy;
Third, information monitoring should be timely. If negative information can be found at the first time, enterprises can take effective measures to guide and weaken negative information. On the other hand, if the opportunity is not found in time, negative information may quickly split into a product or brand crisis, and then the crisis will not be easy to control, and enterprises will be very passive in public opinion.
From the application of the above three technologies, it can be affirmed that the network information collection technology is outstanding. From this point of view, Beijing's Rank public opinion monitoring system is definitely the best in the domestic collection industry. Therefore, among several network information monitoring products I contacted, combined with the above three points, I feel that the monitoring product of Rank public opinion monitoring system is more practical, and many listed companies and government agencies are also using this one. Specifically, you can look for their information online.