The value of the company is created by all employees, not by the boss alone. Many times, the company ignores the personal feelings of employees, and employees have no sense of existence and do not realize the value of their existence in the company. The company also has no corresponding incentive mechanism. Then, excellent employees will choose to work in enterprises with more development potential and space. Subsequent talents can't keep up, and the company is caught in a vicious circle, which is bound to last for a long time.
As a business leader, you must be good at drawing cakes, and they are actually edible cakes. Of course, if you want to eat cake, you need to make corresponding or out-of-range efforts. Employees feel they have expectations. When enterprises are in trouble, they will consider whether to tide over the difficulties with them. When enterprises are full of development motivation, they will think about how to do better in order to seek their own better development.
Take Ali as an example. If Ma Yun was the only one at the beginning, there would never be such a big enterprise as Ali now. No matter how eloquent he is, it is impossible for him to make the enterprise stronger. In the later period of the Three Kingdoms, Kong Ming worked hard with both hands, exhausted himself alive, and failed to accomplish the great cause. This is also the case. Two heads are better than one, and the team energy is always much stronger than itself. Therefore, only by being kind to your team and caring for your employees can we enhance the enterprise's ability to resist risks. First, there is no accurate demand.
This demand is the pain point, that is, defining the target customer. Corporate profitability is the first purpose. As the saying goes, it is to make money, so who makes money? On the one hand, we should define specific individuals, men, women, old people, children, rich people, idle people and patients? On the other hand, it is necessary to find the pain points of the industrial chain, find the weak links, and where to make money. This is the positioning of the enterprise. If the positioning is not accurate, everything is impossible.
Second, it can't provide suitable products.
If you find the pain point, you must develop a unique product that can solve the problem according to this pain point. The first requirement of products is to solve social problems and the problems of demanders. There is a change in thinking mode, that is, from product thinking to user thinking. Now many enterprises can't sell their products and complain every day. In fact, these products can't solve social problems, and they are not customized for the needs of consumers, so they must shift from the seller's market to the buyer's market.
The third is the problem of poor management.
Management is a university and an extremely professional field. Many of our bosses, even if some of them have achieved a certain scale, still have many problems in their own management, most of which are unprofessional. On the one hand, family-style, extensive, loose and local tyrants are very common; On the other hand, the boss's own quality, thinking and pattern need to be improved. The small ones are sad, the strong ones are brave, and the big ones are gone with the wind. There are many bosses, but few can become entrepreneurs.