Recently, Great Wall Broadband Network Service Co., Ltd. will adjust its business scope or withdraw from the broadband market.
In this regard, Dr. Peng issued an announcement denying that Great Wall Broadband will withdraw from the broadband market, saying that Great Wall Broadband will continue to provide users with Internet access services and other telecom value-added services. The reporter asked the relevant personnel of Great Wall Broadband, and there has been no reply so far.
Great Wall Broadband, once the largest private broadband operator in China, has seen its performance decline year after year in recent years, with a high number of complaints. There are often problems such as unreasonable disconnection, slow actual network speed, and no refund.
With the gradual saturation of the market and the promotion of "speeding up and reducing fees", the competition in the broadband market is becoming more and more fierce. Generally speaking, the status of the three major operators in the domestic broadband market is hard to shake. Some analysts believe that the withdrawal of Great Wall Broadband from the broadband market has long been predicted. Before talking about transformation, what Great Wall Broadband needs now is to do a good job of user handover.
Behind the "exit": frequent complaints about service quality and strategic adjustment of the parent company.
Great Wall Broadband was established in April 2000, and its parent company is Dr. Peng Telecom Media Group Co., Ltd., holding 0/00% shares of Great Wall Broadband/KLOC.
According to the survey data of Tianyan, Great Wall Broadband Network Service Co., Ltd., the main operator of Great Wall Broadband, has undergone many changes from June 65438+1October 65438+July, and its business scope no longer includes Internet access services in the first type of value-added telecommunications services and domestic multi-party communication services in the second type of value-added telecommunications services. Telecom services and Internet information services were added. In addition, the company's board of directors has also changed. Yang stepped down as legal representative and chairman, and Ban Shu took over as legal representative, manager and executive director. At the same time, all the former directors and supervisors withdrew, and Huang Fengna, a new supervisor, was added.
Great Wall Broadband used to be the largest private broadband operator in China, but in recent years, the performance of Great Wall Broadband has been declining year after year, and the service quality has been frequently complained, with an obvious trend. A Great Wall broadband user told reporters that when playing games with this broadband, it will get stuck, and when watching videos, it will often get stuck, or the sound and picture are not synchronized.
According to Dr. Peng's financial report, Great Wall Broadband began to lose money in 20 18, with a net loss of1860,000 yuan. 20 19 net loss in the first half of the year10.50 billion yuan. In the first half of 20 19, Dr. Peng's operating income was about 3.074 billion yuan, down by 12.72% compared with the same period of last year, of which the income from Internet access business decreased by 22 17% and the income from data center and cloud computing business increased by 29.06%. The net profit was 48 million yuan, down 80.83% compared with the same period of last year. Great Wall Broadband, once an important source of profit for Dr. Peng, has become a major factor dragging down Dr. Peng's performance.
In 20 12, Dr. Peng realized the holding of Great Wall Broadband 100%. Through the broadband network and customer resources of Great Wall Broadband, he completed the business layout of broadband access services in major cities in China, catching up with the explosive growth period of Internet access.
However, in April this year, Dr. Peng announced that he would strategically withdraw from the broadband market and focus on installation and maintenance services. In August, Dr. Peng Group established Changkuan Communication Service Co., Ltd. by using the network maintenance team and core competence of Great Wall Broadband. On the basis of maintaining existing users, we will cooperate with partners in network resources, fixed-line maintenance, community fixed-mobile integrated marketing services and so on.
In terms of withdrawing from the broadband market, Dr. Peng signed a cooperation agreement with China Unicom Beijing Branch on August 15, 2005 to transfer relevant users and services. About 6.5438+0.25 million household broadband users in Beijing, as well as about 22,000 government and enterprise broadband users and private Internet access users have been transferred to Beijing Unicom, which will undertake the services and operations of the above users, but
Dr. Peng said that for the remaining broadband and private Internet access services, we will still actively seek cooperation with other operators, and other operators will undertake users' follow-up network services, or further optimize and adjust the operation mechanism, including but not limited to introducing local resources to participate in local subsidiaries.
It is difficult to change the three-legged pattern of cable broadband market, and "cost performance" is no longer an advantage.
Great Wall Broadband official website shows that by the end of 20 18, there were140,000 household users and 500,000 enterprise users.
The operating data of the three major operators in August 2065438+2009 show that the total number of China's mobile cable broadband has reached 1.8 1 billion; The total number of cable broadband users of China Telecom reached 654.38+0.52 billion, and the total number of cable broadband users of China Telecom and its parent company reached 654.38+0.78 billion. China Unicom has 83.975 million fixed-line broadband users. The limited broadband users of operators are on the rise.
From these data, it can be seen that the three-legged fixed-line market is hard to change, and the three major operators control most of the market share.
Firstly, private broadband operators can only choose to rent the network resources of basic operators when developing broadband services. The three major operators are in a monopoly position in broadband access users and content resources. In order to access the backbone network, non-basic telecom operators are restricted by licenses, so it is difficult to carry out business.
Under the policy call of "speeding up and reducing fees", the ARPU of broadband users of operators is declining. The three major operators are also constantly making efforts. China Telecom and China Unicom have been "speeding up without raising prices" for five consecutive years. China Mobile, which entered the broadband market only 20 13, fought a price war, and the broadband price was even lower than that of Great Wall Broadband and other enterprises in some areas. Its "broadband free delivery" activity has added more firepower to the expansion of user scale. It took about 6 years for the user scale to rise to the first place in the industry.
"Generally speaking, private broadband providers have no advantage over basic telecom operators," Xiang Ligang said.
Fu Liang, an independent telecom analyst, believes that the fixed-line mobile convergence service will be the big trend in the future because the three major operators occupy a large share. This also means that the monopoly position of the three major operators in the future broadband market is hard to shake.
For users, in addition to paying attention to the cable broadband network speed, they also pay attention to the tariff issue.
"The ultra-low price some time ago is irrational, and it is impossible to have no income or even losses for a long time. For users, the future tariff will increase, but this is different from monopoly, not because of the improvement of monopoly, or even because the previous low price is caused by monopoly, because operators have such a monopoly position, sometimes they will compete viciously, and sometimes they will bid together. But the price will eventually return to rationality. " Fu Liang said, "Now the three major operators have started to adjust prices, and the prices have returned. For Great Wall Broadband, the chances of returning to the market are slim. If we do not supervise the fixed-line mobile convergence of basic operators, there is basically not much chance for private broadband. "
The reason why Yang increased his holdings of Dr. Peng.
Dr. Peng is Yang's core asset and has a bright future.
According to Dr. Peng official website, the company is a large-scale private telecom value-added service listed company, mainly engaged in Internet access services, data center services and related Internet value-added services. Large-scale distributed neutral data center clusters with national layout are distributed in many cities in China, such as Beijing and Shanghai.
Dr. Peng, Chairman of Yang, replied that Great Wall Broadband has developed well in recent years. Dr. Peng hopes to achieve the first revenue target of10 billion yuan through Great Wall Broadband.
What's the telephone number of Dr. Peng Telecom Media Group Co., Ltd.?
Contact information of Dr. Peng Telecom Media Group Co., Ltd.: company telephone number 028-86742976, company email address, company contact information in Aiqi Tea 10, including 4 telephone numbers.
Company introduction:
Dr. Peng Telecom Media Group Co., Ltd. is a limited liability company established in Chengdu, Sichuan Province, with its registered address at Room 205, Building 5 1, Gao Peng Avenue, High-tech Zone, Chengdu, Sichuan Province.
Dr. Yang and Dr. Peng are legal representatives of Telecom Media Group Co., Ltd., with a registered capital of 65,438+069,765,438+09.180,600, and are currently in business.
See more business information and materials of Dr. Peng Telecom Media Group Co., Ltd. through the survey of caring enterprises.