1, real estate consulting
It refers to the paid intermediary activities entrusted by customers to provide them with information, materials and suggestions, or to provide them with real estate special research, market research and analysis, project planning, project feasibility study and other services. At present, China's real estate consulting industry can provide various consulting services for real estate investors, including policy consulting, decision-making consulting, engineering consulting, management consulting and so on. , and can also provide intermediary services such as information consultation and technical consultation for customers trading in the real estate market.
2. Real estate price evaluation
It refers to the professional appraisers' business activities to calculate and judge the objective and reasonable price or value of real estate at the appraisal time on the basis of comprehensive analysis of the factors affecting real estate price by taking real estate as the object, following the appraisal principles and procedures.
3. Real estate agent
Real estate brokers (individuals or institutions, collectively referred to as brokers) complete a series of intermediary activities to promote the smooth realization of real estate market transactions, such as intermediation, agency and brokerage. , which is characterized by extracting commissions and providing information and trust services for real estate transactions, exchanges, leasing and replacement.
Present situation of real estate intermediary industry
1, the system of laws and regulations is not perfect.
China's laws and regulations on real estate intermediary services are still in the process of establishing the framework, and the system needs to be improved, especially the laws and high-level regulations are still quite scarce, which are too general and lack of operability, and it is difficult to cover the adjustment of various legal relations.
2. Lack of professionals affects industrial upgrading.
Real estate intermediary service involves a wide range, is comprehensive and involves a wide range, which is the embodiment of the comprehensive ability of multidisciplinary knowledge. Therefore, to be competent in real estate intermediary services, we need not only to be proficient in real estate business, real estate law and other aspects of knowledge, but also to have strong ability to obtain and analyze all kinds of information and strong communication skills. However, because the real estate intermediary industry is a new industry in China, the qualification certification system for employees is not standardized, and most people who are rushing to work have no relevant work experience.
3. The intermediary behavior is not standardized.
The irregular behavior of intermediaries is mainly manifested in the following three aspects:
(1) The subject qualification is illegal, and the phenomenon of operating without a license and engaging in intermediary business without registration and verification sometimes occurs;
(2) Not charging according to the standard, too arbitrary, too many charging items, too chaotic, and indiscriminate use of bills in charging, without distinguishing between service charges and business charges;
(3) the organization management is chaotic, there are no minimum rules and regulations, no financial institutions, no accounts, and some have neither fixed personnel, fixed places nor funds. It is a veritable "three noes" enterprise. The existence of these "three noes" institutions has disturbed the market order and ruined the reputation and social image of the real estate intermediary industry.
4. The professional ethics and service consciousness of intermediary institutions need to be strengthened.
Fairness and service are the essential characteristics of intermediary. However, at present, many intermediaries lack professional ethics, only regard profit as the core of business, and all business activities are aimed at profit, with a weak sense of service. Driven by interests, they do everything as long as they make money, lose their objective and fair position, cater to some improper demands of customers, provide false capital verification evaluation reports to customers, and make false propaganda to the public, which not only disrupts the market order, but also infringes on production.
5. Weak industry supervision.
At present, whether it is the direct supervision of the government real estate department or the self-discipline supervision of industry associations, there is a problem of poor supervision. Directly supervised by the government, in the face of a large number of intermediaries and disputes, it is impossible to be meticulous in everything, and there is objectively rent-seeking space that leads to corruption; Under the supervision of trade associations, there are also many problems due to the unclear status of trade associations, limited action space and lagging legislation.