Shanghai Kaibao Corporate Culture

Over the years, Kaibao Pharmaceutical has cultivated a unique corporate culture: "talent-oriented, quality-oriented, dedicated and realistic, and dare to be the first in the world". With the intangible belief baton of corporate culture, Kaibao Pharmaceutical has always maintained a steady development trend. After eight years, Tanreqing injection with an investment of several hundred million yuan has been widely recognized by doctors and patients since it was put into production in 2003, and it has become a well-known product brand, and its market performance is in a leading position among similar products. The process of Kaibao pharmaceutical culture from birth, development to maturity and upgrading is also a process in which enterprise culture and enterprise competitiveness complement each other and enhance each other.

To create a creative culture is to give full play to people's initiative and creativity, achieve differentiation through innovation, grasp the pulse of the market, and ensure market leadership in product screening, quality shaping, brand building, hospital services and other aspects. When the company created Tanreqing injection, it creatively adopted the compatibility principle of "determining effective components according to symptoms" and took the lead in adopting fingerprint technology in the field of traditional Chinese medicine injection. In the manufacturing process, the purpose is to purify the effective components to the maximum extent and remove impurities everywhere to ensure the safety of products.

Building the executive power of the enterprise will eventually make the team form a practical, clear-cut, concise, efficient, supervisory, United, nervous, serious and vivid executive culture. "In-depth and meticulous ideological and political work and strong administrative guarantee" is its management principle. The tough style with clear rewards and punishments and strong guarantee has formed a "semi-militarized" management atmosphere. And ensure that a good strategy is implemented in every detail.

Emphasizing learning ability means advocating learning team, learning from excellent enterprises, learning from books, learning from customers and learning from the market. Kaibao Pharmaceutical always regards talents as the foundation of enterprise development, and sends senior managers to participate in MBA courses every year to improve management level and knowledge structure. At the same time, we invest a lot of money every year and invite well-known training companies in the industry to conduct various trainings for all marketing personnel. The sales headquarters also spent 500 thousand to build a training center. In the past three years, the company's per capita training cost has reached more than 2,000 yuan. Professional training not only insists on long-term and full staff, but also emphasizes the quantification of training evaluation effect. In other words, whether managers, professional technicians or marketers receive training, they must also receive training evaluation, and the evaluation results are directly linked to personal income. Training provides a strong support for the improvement of the overall quality of employees, and also provides a guarantee for the promotion of the core competitiveness of Kaibao Pharmaceutical.