Born in Yiyang, Hunan Province, 1972, 1994 graduated from Central South University, 1996 joined Zhongshan Xiaobawang Electronic Technology Company, 1997 co-founded Zheng Jin Digital Company, and later served as deputy general manager.
He left Zheng Jin on 200 1. In 2002, he founded Shenzhen Jinli Communication Equipment Co., Ltd. as the general manager and became one of the largest OEM mobile phone manufacturers in China.
Gionee Communication was established in August 2002, with a registered capital of 60 million yuan and an initial investment of 200 million yuan. It is a new electronic enterprise focusing on handheld communication terminal equipment and mobile information services. Its annual sales reach 2 billion yuan, which will reach the capacity of producing 600,000 mobile phones every month. In 2005, after obtaining the mobile phone production license, Gionee quickly became a dark horse among domestic mobile phones, with a monthly sales volume of 250,000. Become the fastest growing brand of domestic mobile phone market share. In May, 2005, Gionee's mobile phone advertisement, which was produced by China's famous superstar Mr. Andy Lau, famous director Mr. Xiaogang Feng and famous photographer Cao Yu who won the Best Photography Award in Hong Kong for the film "Hoh Xil", was successfully produced in Hong Kong, and began to be broadcast in prime time of many CCTV programs on July 1 day. In 2006, Gionee achieved the goal of annual sales of 3 million units and made a profit. This year, the average monthly sales volume exceeded 400,000 units, and it is estimated that the annual sales volume will exceed 5 million units.
Liu Lirong has a stable management style. As early as 2002, he invested 6,543.8 billion yuan to set up a design and research institute in Shenzhen. Now he has built a three-level R&D system, and his independent R&D capabilities cover many aspects of the underlying applications, overall solutions and even 3G mobile phones. He not only attaches importance to technology research and development, but also attaches great importance to sales service and brand building. Before obtaining the license, he began to establish an independent after-sales service center and established a huge sales network. Today, there are more than 20,000 sales points and more than 6,000 counters here.
After making a successful mobile phone in Liu Lirong, he began to set foot in the LCD TV industry. As a native of Yiyang, Liu Lirong always remembers the development of his hometown. He put his production base in Yiyang. Shenzhen Gionee Group will invest 654.38+0 billion yuan to 654.38+0.2 billion yuan to build Gionee flat-panel TV manufacturing base in Yiyang High-tech Industrial Development Zone. The first phase of the project will be started before the end of June 2007, and the annual production capacity of 200,000 flat-panel TVs will be formed by the end of 2008, and the annual production scale will be100,000 in 2065.438+00.
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