The business model of PPD is based on short-term personal loan service and internet finance, and integrates various financial services by using internet technology. The lending service of PPD mainly involves short-term personal credit lending, bid issuing and other main businesses, and can provide value-added services such as purchasing personal sanitary napkins. In this mode, borrowers can get rapid financial support, while lenders can enjoy higher monetary returns in a short time.
Internet finance industry is one of the explosive growth areas in recent years. As one of the pioneers of Internet finance, PPD has become the preferred platform for many investors and borrowers. More people use PPD, its business model will be better, and loans and investments will be integrated into one platform. With the passage of time, PPD will become a more successful company and may expand to a wider range of financial services.