1. At present, digital technology permeates all walks of life, and the financial industry, especially the brokerage industry, is inevitably involved in the digital wave. In this process, digital transformation has also become an inevitable trend of brokerage industry upgrading and transformation. Digitalization is to create new business and new business model by using external data and internal data in the process of business operation. The core difference between the two is that there is too little data in the process of business operation or the degree of structure is not high.
2. GF Securities said that digital transformation has promoted the continuous innovation of the securities industry due to many challenges such as intensified competition in the industry and sharp increase in transformation pressure. The relevant person in charge of Guotai Junan believes that the digital transformation of the securities industry mainly comes from three aspects: technological progress, user growth and industry trends. With the development of electronic technology, digital customers have gradually become the main users of the securities industry. With strong technical advantages and abundant capital, overseas institutions have actively explored the application of digital technology in payment and settlement, data analysis, compliance supervision, digital currency and other fields, and achieved positive results. Some large overseas investment banks, while increasing their own scientific and technological research and development, are also establishing a good ecological environment for scientific and technological innovation, maintaining technological leadership and promoting sound business development. "
3. The digital transformation of brokers is also a key step for brokers to change their traditional business model from the first curve to the second curve. Therefore, digital transformation may not only have a subversive impact on brokerage business, but may even have a major impact on the entire financial industry. In recent years, the application of digital technology in the securities field has improved users' service experience, reduced operating costs and improved market operation efficiency. The securities industry also needs to improve its compliance and risk control capabilities through digital transformation, so as to achieve mutual promotion and virtuous circle between financial technology and business. Securities companies only need to use digital means, innovate constantly, and constantly break through the experience limitations of time, space and industry to meet the growing customer needs. In addition, financial institutions represented by banks are advocating the integration of financial services into customers' daily consumption scenarios, and leading foreign investment banks are also proposing to evolve into technology companies. The securities industry must also keep up with the pace of the digital age, accelerate transformation and change, and achieve high-quality development.