Try third-party logistics
In 2004, Huapu Supermarket, a private enterprise headquartered in Beijing, signed a logistics service cooperation agreement with Meitian Patek Logistics Company, a world-renowned logistics enterprise, and Hutchison Whampoa and Huang Tianbai Company, and Huapu Supermarket entrusted Huang Tianbai Company to be responsible for its national logistics distribution business. As soon as the news came out, it not only attracted the attention of industry peers and upstream suppliers, but also expressed great concern to consumers who often go shopping in Huapu.
Huapu Supermarket opened its first supermarket chain on 1997, ranking 29th among thousands of chain enterprises in China in 2000. The annual turnover of 200/kloc-0 is nearly 1 100 million yuan, and now there are 16 comprehensive supermarket stores with a business area of 63,000 square meters.
With the rapid development of enterprises and facing the challenge of China's entry into WTO, the decision-makers of Huapu Supermarket are more and more aware that if supermarkets want to survive and develop, they must quickly improve their competitiveness, and the shortcut to achieve this goal is to take the road of professional development with the help of international advanced technology and experience. Cooperation with international professional logistics enterprises is the first step towards specialization and internationalization.
Tibbett&Britton, one of Huang's investors, is one of the top ten third-party logistics enterprises in the world, with an annual turnover of several billion dollars. Retailers all over the world, such as Wal-Mart, Carrefour, ASDA (ASDA Tesco, are customers of the company.
Hutchison fully shared the rich logistics experience of its parent company, entered the China market as early as 1994, and combined the accumulated global experience with the actual demand of China, and successfully operated logistics cooperation projects with well-known domestic retail enterprises, Shenzhen Baijia and Beijing Wumart.
1998 Huang signed a logistics service contract with Baijia Supermarket with the goal of modernizing the logistics operation of Baijia Supermarket. Before signing the contract, the supplier of Baijia Supermarket delivered the goods directly to the stores in Guangdong. The lagging logistics system has brought a series of supply chain inconvenience and low management efficiency to Baijia Supermarket.
Huang established a western-style central distribution center covering an area of 10000 square meters for the logistics operation system of Baijia Supermarket in Shiyan Town, northern Shenzhen. With rich practical experience and modern management technology, they purchase shelf structure systems and mechanical operation equipment for Baijia Supermarket, train operators and managers, and establish an effective operation system.
In 2000, Hehuang Tian Bai built a large-scale distribution center covering an area of 20,000 square meters in Harbin, and established supply relations with most chain stores in the city, all of which were managed by computers, forming a computer information network for headquarters, suppliers and retail stores of chain enterprises, with an annual distribution volume exceeding 654.38 billion yuan.
In order to achieve the goal of becoming an efficient logistics service provider in China, Huang He began to establish an extensive logistics network system in China, covering more than 300 cities centered on Beijing, Shanghai, Guangzhou, Chengdu and Shenyang. It took only a short time to complete the network system, and it has started to run well.
Logistics needs information technology. Modern logistics management is inseparable from the application of science and technology, and information technology plays a decisive role in the management of the whole process. As a third-party logistics service provider, Hehuang Tian Bai will develop in three aspects: the first is to establish a nationwide actual logistics operation network to provide door-to-door services for customer outlets all over the country; The second is to provide customers with logistics solutions, meet customer needs with high-quality logistics management and logistics suggestions, take technology as the core, combine accumulated experience with customer status and development needs, and tailor the overall solution; The third is electronic solution, which combines high-quality logistics management with information technology.
Huang believes that inappropriate information systems will not only waste valuable resources, but also bring trouble to the operation of enterprises. They rely on rich practical experience in logistics to provide customers with the system they really need or to transform the existing system.
Huang has an electronic solutions department, which specializes in planning logistics operation and supply chain management solutions for manufacturers, wholesalers or retailers. Its purpose is by no means to provide customers with a single system, because no specific system is suitable for many customers in many industrial fields. I-ware developed by Mammoth Software is not a warehouse management system, but a network-based supply chain management system. Hutchison applied the system flexibly to various supply chain structures to meet the information system requirements of various customers in China. It can be compatible with any existing warehouse management system and enterprise application software (such as SAP).
Developers believe that retailers, distributors and manufacturers work together, trading partners voluntarily share information, consumers can get the products they need anytime and anywhere, and any forecast can be shared by all trading partners in the supply chain, which is the general trend. A good supply chain management system can make the inventory obviously lower than the existing level, the shortage situation obviously reduced, the production and product supply cycle run smoothly, and the personnel and transportation costs obviously reduced. They also believe that e-commerce includes four core parts: telecommunications-infrastructure; Bank financial treatment; Software implementation; Logistics-fulfillment.
I-ware is a customer supply chain solution that provides high transparency from raw material suppliers to saleable products. I-ware adopts network technology suitable for emerging market infrastructure, and based on the low-cost third-generation wireless mobile phone and its satellite system, it can realize synchronous communication transmission. The development of new economy makes it possible for traditional customers to make full use of electronic decision-making schemes.
Before * * * adopted the third-party logistics, all retailers and branches could directly place orders with suppliers, so it may cause 200 branches to place orders with nearly 300 suppliers two or three times a week, and each supplier delivers goods up to 600 times a week. A store that often passes by has no orders, but that store requires delivery the next day. What's the reason? It's because demand is unpredictable. The service level (relative to the order volume) is only 40% for the promotion activities once every half month, and the sales volume will naturally be greatly affected.