Nike is a world-famous sports brand, founded in 1964 and headquartered in Beaverton, Oregon, USA. Nike's brand logo is "Swoosh" with one wing spread out, which has become one of the most famous trademarks in the world. ?
Nike is one of the largest manufacturers of sports shoes and sportswear in the world. Its products include running shoes, basketball shoes, football shoes, sports shoes and sportswear. Phil knight and Ballman, one of the founders of Nike, are legends in the field of sports shoes design. They created many classic sports shoes styles, such as Air Max, Air Jordan, Air Force and Cortez. ?
Nike has been committed to promoting the development of sports culture, providing high-quality sports products and services to sports fans around the world by sponsoring and supporting various sports events, athletes and sports organizations. At the same time, Nike also actively promotes sustainable development, and has launched many environmental protection, social responsibility and innovation projects to contribute to society.
Product characteristics of Nike
1, innovative technology: Nike has been committed to the innovation and promotion of sports technology, constantly introducing various novel and practical technologies, such as Air Max air cushion, Flywire ultra-light material and Dri-FIT ventilation technology. , improve the comfort and effect of exercise.
2. Design style: The design style of Nike products is unique, often full of dynamic, fashionable, avant-garde and scientific sense, which not only meets the sports needs, but also conforms to the fashion trend.
3. Diversification of product lines: Nike has many product lines, such as running, basketball, football and training. Introduce different products for different sports and occasions to meet the needs of different groups of people.
4. Celebrity endorsements: Nike often invites celebrity endorsements from all walks of life, such as Michael Jordan and lebron james, to enhance brand awareness and influence.
Reference to the above content: Baidu Encyclopedia-Nike