1. Determine the purpose of price adjustment: enterprises in different stages of products should choose different price strategies, and adjustment should also refer to this factor. Enterprises should determine the purpose of adjustment, so as to clarify the objectives, unify their understanding and facilitate implementation. In addition, they should also consider the possible impact of price adjustment on the brand in combination with the current and long-term goals of the enterprise. To determine the purpose of price adjustment, we should proceed from reality and fully consider whether it can be realized smoothly and what obstacles are there.
2. Cause analysis and implementation result prediction: In the face of price adjustment, it is necessary to analyze the reasons and predict what impact the implementation result will have on other operational links of the enterprise. These reasons analysis and implementation result prediction need to grasp relevant information quickly, and give solutions and make preliminary judgments according to these information, and at the same time integrate the situation and suggestions of various functional departments in the enterprise, clarify the basis of price adjustment and reduce the risk of adjustment.
3. Capacity self-inspection: After defining the purpose, analyzing the reasons and predicting the implementation results, it is necessary to conduct self-inspection on the capacity of the enterprise and consider whether it is necessary to expand the production scale and introduce new production equipment. Generally speaking, the ability self-check is an enterprise's evaluation of opportunity and strength, so as to find the balance point of opportunity and strength through objective self-understanding, and finally make a reasonable price adjustment decision, avoid the situation that the adjustment is beyond the ability and cannot be solved, minimize the risk and achieve the best effect.
4. Competitive response: Competitive response is included in the capability self-inspection (which belongs to the category of competitiveness), but it needs to be explained separately because it occupies a very important position in the price adjustment decision. Competition is a factor that must be considered in price adjustment, including understanding competitors' market actions and evaluating their own and competitors' competitiveness, such as how the main competitors may react if prices are adjusted. And on the basis of fully considering its factors, formulate corresponding targeted strategies, thus
Four aspects are the important basis for price adjustment, which can be used as the basis for determining whether the price changes and the range of changes, so as to ensure that the price adjustment is suitable for the actual situation of the market and enterprises and makes it within the controllable range. In the face of price fluctuations, don't blindly adjust, first clear your mind and then make sure. It should be noted that the full consideration of price adjustment is not at the expense of reducing the reaction speed, but requires the combination of rationality and speed, that is, the price adjustment should be timely and timely.
Tips: The above instructions are for reference only and do not make any suggestions.
Reply time: 2022-0 1- 17. Please refer to the latest business changes announced by Ping An Bank in official website.