A brief history of Weiwei's development

In 2000, the Group implemented the strategy of "developing soybean milk steadily and marching into the dairy industry", made use of the advantages of brand, technology, capital and sales network to do a good job in industry integration and scale expansion, and successively established dairy breeding bases and dairy processing bases in Jinan, Weifang, Jining, Xi, Shaanxi, Wuhan, Guangdong, northern Xinjiang, southern Xinjiang, Yinchuan, Ningxia, Xuzhou, Wuxi and Jiangsu. Successfully developed a series of high-quality milk with obvious differentiation-Tianshan snow products. In 2005, Weiwei Soybean Milk and Company both won the title of "China Famous Trademark", and the company was approved by the state as "the designated production enterprise of drinking milk for students in China". Among them, 10% jujube milk, 100% yogurt without milk fermentation resistance and Tianyuan ecological milk without any additives are deeply loved by consumers. "Milk source is the foundation of good milk". In order to promote the construction of milk source base, Weiwei cooperated with Australian Animal Husbandry Bureau to successfully introduce 1 10,000 Australian Holstein cows, and built a European garden-style 10,000-head dairy farm and several thousand dairy farms, which fundamentally ensured the quality of raw milk.

In 2006, Wei Wei proposed: around the concept of health, on the basis of stable development of soybean milk and milk, she launched a number of products, set foot in diversified businesses, and created an "international, large-scale and comprehensive" food enterprise.

In 2006, Weiwei shares were transferred to Jiangsu Shuanggou Liquor Co., Ltd. with 38.27%, becoming the largest shareholder of Shuanggou Liquor Industry and officially entering the liquor industry. In 2008, Viviming Winery was established, and cooperated with LU ZHOU LAO JIAO CO.,LTD Co., Ltd., Wang Chuan Liquor Industry and other famous domestic and foreign wines to enter the chain sales of liquor industry and launch its own brand liquor.

In March, 2007, Weiwei Chewing Easy Chewing, a new leisure and nutritious food, was launched in China.

In July 2008, Weiwei Gudong series products went on the market strongly.

From June 5438 to October 2008 10, Weiwei peanut oil went offline in Henan.

From June 5438 to February 2008, Weiwei Coffee was launched.

Weiwei's development has always adhered to the enterprise spirit of "pursuing Excellence" and regarded product quality as the life of the enterprise. Take the lead in passing ISO900 1 quality system certification and HACCP food safety management system certification among peers.

Weiwei Group has a perfect commercial sales network, and has invested heavily in building a sales network to establish Weiwei Commercial General Distribution Co., Ltd., with sales terminals covering all provinces, counties and towns across the country, and selling products including its own brand and agency brand, which has broadened the capacity and development space of sales channels.

In business activities, Weiwei adhered to the principle of "honesty-oriented" and established a good corporate image, with the corporate credit rating of AAA.

Weiwei actively introduced scientific and technological talents, with more than 2,000 scientific and technological personnel such as doctors and masters, and established a national postdoctoral mobile workstation and a provincial "Nutrition and Functional Food Research Center". The production technology of "physical instant soybean milk powder" created by Weiwei has reached the international advanced level.

In 2006, Weiwei established the first "Food Safety Research Institute" in China in collaboration with Japanese and Hongkong enterprises, which comprehensively tested the safety of products from the origin of raw materials, raw materials to production and finished products, and took a solid step towards the internationalization of independent food brands in China.

Weiwei Group is a national leading enterprise in agricultural industrialization. For a long time, it has pursued the goal of "enterprise development and farmers getting rich", processing a large number of agricultural and sideline products such as soybeans and milk every year, driving farmers to get rich, effectively promoting the adjustment of agricultural industrial structure and receiving good social benefits.