The secret of Apple's success, from Steve Jobs to Apple's ordinary soldiers, has never given the outside world a clear answer. Some may be secretive and have no comment, while more people think that Apple's success is deserved.
Finally, an unexpected interview with an Apple executive revealed the secret: "The secret of Apple's success lies in putting the best software in the best hardware."
The simplest language is often directed at people's hearts. The attractive secret of Apple lies in its business model. Business model is a system of how to create and transmit customer value and company value. Business model innovation is more important than product innovation and service innovation, and sometimes its skill is no less than great technological inventions.
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Apple's key resource is that it has an outstanding CEO Steve Jobs, a high-end brand representing the history and independent spirit of the computer industry, and a group of industry-leading, innovative and perfect product designers and developers.
Because of his rich entrepreneurial experience in Silicon Valley and Hollywood, Jobs has become an almost unique CEO who walks between IT and film industries, and a CEO who combines technical, artistic and strategic talents. If the film and music industry has to choose a spokesperson for the IT industry, it is undoubtedly Jobs.
Only Jobs can realize that content needs the Internet, and he can tie the film and music circles that trust him to his boat at the right time when the Internet needs content.
Although Apple gradually declined in the 1990s, its brand is still radiant and irreplaceable in many people's minds. Let's take the iPod as an example. With the aesthetic design of iPod, complete price system, high, middle and low-end product lines and excellent sales plan, Apple's brand image has reached an unprecedented height.
As a new fashion favorite, iPod has attracted much attention from all walks of life. In less than six years, the cumulative sales of iPod has approached 1. 1 100 million units, and more than 1 1,000 companies have switched to iPod. With the emergence of the sixth generation iPod, iPod has become the number one star in the global commercial and popular trends.
Phoenix-Apple's business model: a seamless combination of soft and hard.