1, Xiaokaxiu is a short video APP with lip-synching performance launched by Xuanxia (Beijing) Technology Co., Ltd., which was launched on May 20 15. Thanks to the diversion of Secondshot (the same company as Xiaoxiu) and the hype of Sina Weibo, the total number of users has exceeded150,000 in just over two months, making it the first in the national free download list of AppStore. However, a year later, its influence declined rapidly. Xiao Kaxiu's Baidu search index (PC+ Mobile) dropped from more than 60,000 at the peak in August 20 15 to more than 3,000 in August 20 16, and now it is less than 1000.
2. The star-centered model of the small card show makes a large number of ordinary users ignored and not paid enough attention. After the fresh period of following the word-of-mouth of the stars, the enthusiasm for participation declined.