In reality, enterprises may aim at maximizing market share and enterprise growth rate. Microeconomic theoretical analysis adopts a single static target hypothesis. Profit motive is a universal, core and lasting force that dominates enterprise behavior. This simplified assumption is reasonable.
Based on this assumption, the theoretical research on various behaviors of enterprises, such as output, price and competitive strategy, has fully revealed the essence of enterprise behavior and constituted the basic assumption of the economic theoretical system.
Extended data
Enterprise goal classification
1, enterprise goals can be divided into current goals (1 year), short-term goals (1 -3 years), medium-term goals (3 -5 years) and long-term goals (more than 5 years) according to time;
2. According to the whole and part, it can be divided into: overall goal and departmental goal;
3. According to functions, it can also be divided into: marketing objectives, sales objectives, financial objectives, production objectives, human resources objectives, research and development objectives, etc.
4. According to the management level from low to high, it is divided into: grass-roots operational objectives, middle-level functional objectives and high-level strategic objectives.
Baidu Encyclopedia-Enterprise Goals