Love China and support domestic products!
Anta Sporting Goods Co., Ltd., referred to as Anta Sports for short, is a private enterprise in China that mainly designs, develops, manufactures and sells brand sports shoes, including "Anta" brand sports shoes and sports clothes. Founded in 1994, the company is headquartered in Jinjiang, Fujian, and its chairman is Mr. Ding Shizhong.
Name source: Anchen, solid foundation, practical innovation. This is the origin of the name "Anta"
Anta brand is not only a symbol, but also more meaningful and associative than a symbol. Ann, start a business with peace of mind. Steps, be practical. Anta brand is an objective and direct text, which shows its lasting brand roots. The brand spirit of Anta transcends the boundaries of countries and cultures, and is integrated into everyone's life with "keep going ... never stop".
1994, Anta's logo was hung at the gate of a shoemaking workshop in Jinjiang, Fujian for the first time. After more than ten years of development, Anta has developed into one of the largest marketing-oriented comprehensive sporting goods enterprises in China. Ding Zhizhong, the leader of Anta, was awarded "Top Ten Outstanding Young People in China" at the17th Congress for his special contribution to sports in China.
Anta (China) Co., Ltd. is a limited liability company wholly owned by Hong Kong Anda International Investment Co., Ltd., which integrates Anta's advertisements such as "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection Free Product", and its sales performance ranks among the top in China. In 2007, it won the "Hua Wang Golden Label Nomination Award" and "Hua Wang Advertising Nomination Award", and in 2008, it won the "First Advertising Media". The comprehensive market share of sports shoes ranks first among similar products in China for many years.
Anta is a pioneer of sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in China's sporting goods industry, devoted to the research of sports mechanics, aiming at improving the sports performance of China athletes and promoting the development of sports in China. "Innovation and change" is the unremitting pursuit of Anta people. In terms of scientific and technological innovation, Anta has won many national patents and become one of the makers of sporting goods industry standards.
Anta is a practitioner of the monopoly system of sporting goods sales.
In 200 1 year, Anta took the lead in establishing a monopoly system for sporting goods in China, and completed the transformation from single product production of sporting goods to comprehensive brand operation. Up to now, Anta has 4,000 stores in China, established the most perfect marketing network covering the first, second and third lines in China, and has become a leader in the sporting goods industry.
Anta is a loyal partner of various professional competitions in China. The rapid development of sports in China has brought infinite opportunities to the billboards of Anta, a sports product. As a loyal partner of China Sports, Anta has long supported China Men's Basketball Professional League (CBA), China Men's and Women's Volleyball League and China Men's and Women's Table Tennis Super League. Because of its support for sports events in China, Anta is known as "the engine of China League".
The whole font marked with the letter "A" is formed by the intersection of four arcs with different radii. The overall composition is simple and generous, full of movement. The bright red of the graphic represents the vitality and enterprising spirit of Anta. The spatial sense of circular arc construction shows the infinite development prospect of Anta people's entrepreneurship, while the variant "A" abstracts a soaring image, which shows the beautiful combination of strength, speed and beauty in sports in a very simple and summarized way, and widely symbolizes Anta's concept of pursuing Excellence and surpassing itself. "Anta" is a square big character on the surface of the font, horizontal and vertical, stable and atmospheric, which implies the spiritual quality of Anta people's peace of mind to start a business and be a down-to-earth person, and fully demonstrates the business philosophy of Anta enterprises. From the brand definition, "Anta" is more reflected in the fact that Anta enterprises have accumulated a lot of funds and opened up domestic and foreign markets at a steady pace. From the combination of brand logo, "Anta" is even more refreshing and full of vitality, which shows that Anta people have built a century-old brand with a take-off attitude in the vast land of China, standing steadily, walking upright and down-to-earth.
"Anta" is the English name of "Anta" in Chinese, which means "Mother of the Earth" in Greek. It embodies Anta's unparalleled mind and persistence in the world and mankind. Greece is the birthplace of the modern Olympic Games, so choosing "Anta" has far-reaching significance. It refers to the Olympic spirit and product sportsmanship pursued by Anta brand, which covers the culture and soul of Anta and the modern sportsmanship of Anta advertising. "Anta" brand uses the English name "ANTA", which shows that Anta brand is an international and nationalized professional sporting goods brand. At the same time, it also embodies the spirit of Anta people's continuous innovation, courage to struggle and challenge themselves, and expresses the determination of Anta enterprises to be "Anta" of the nation, "Anta" of the century and "Anta" of the world.
Anta spokesman
Table tennis: Wang Hao, Kong.
Basketball: Louis. Scola, Steve. Francis, Tang Zhengdong and Wang Leyan.
Tennis: jelena jankovic, Zheng Jie.
Fencing: Tan Xue and Zhang.
Others: Elva Hsiao