Shopping center is a multi-functional, multi-format and multi-industry large-scale commercial property, which embodies "one-stop consumption". Generally, it is a group of unified planning building clusters, which integrates shopping, leisure, entertainment, catering, tourism and other commercial functions.
There should be convenient outdoor parking lot, underground garage, comfortable shopping environment, wide shopping passage, good moving line design, full consideration of tourists' rest area and parking facilities, and through environmental shaping, brand promotion and benign publicity, the attraction of gathering customers will be formed, and its architectural aesthetics will be combined with commercial functions.
Introduction:
The traditional department store management mainly focuses on commodity combination and promotion, mainly on joint counter operation, and a small number of self-operated items and auxiliary independent service items, combining counter sales with open sales, and implementing purchase, sales, settlement and storage management through unified cashier; Among them, the operation department will pay more attention to the purchase and sale of self-operated goods and joint counter goods.
The focus of shopping center operation management is to create a unified shopping environment and customer service guarantee system for the decentralized operation of many businesses based on the market research in the early stage of the project, focusing on the operating tenants from the aspects of the location of first-class stores and second-class stores, the configuration of business combination and the effect of tenant management. The same shopping center can include one or more department stores, supermarkets, cinemas and other major stores.