Foreign name
Burger King
name of the company
Burger King
Headquarters location
United States of America
Founding time
1954
scope of business
snack
more
The origin of development
From 65438 to 0954, James McLamore and David Egerton jointly established the first Burger King restaurant in Miami, Florida, USA. The two founders of Burger King have always maintained the concept of providing customers with reasonable prices, high quality products, fast service and clean environment. After numerous failures and lessons, it has finally turned an ordinary small shop into a business empire with thousands of branches and billions of dollars of assets, and has become an indispensable part of popular culture.
Burger King is found in every corner of America. You can find the "Burger King" restaurant in any big city, roadside or even any corner of the block. Burger King has more than 10000 stores in more than 60 countries and regions around the world.
Leadership position
Burger King
Burger King and the famous Whopper were born in the mid-1960s, just in time for the golden age of the rapid growth of American fast food industry in the 1960s. In 1960s, Burger King vigorously promoted its most popular imperial castle, and its advertisements were full of charm: "The bigger the hamburger, the better" and "Please hold it with both hands". Burger King has developed rapidly in the United States, and the number of chain stores has increased rapidly, with the development momentum pointing to the leading position. But at this time, its rapid expansion is hindered by the shortage of funds. After the failure of the listing plan, it accepted the merger proposal of Pillsbury Company, which promised to provide funds for Burger King.