In order to recover from the epidemic as soon as possible, WPP has set the goal of restoring the income level of 20 19 in 2022.
Compared with the same period in 20 19, WPP predicts that the organic income will decrease by 6.7% in June 2020 and June 201year, and it also predicts that the organic income will decrease by 8.4% in 2020.
WPP plans to achieve 3%-4% organic revenue growth target from 2023, including mergers and acquisitions and investment. The overall operating profit rate in 2023 is 15.5%- 16%.
By 2025, the annual cost savings will be about $865,438+05 million, of which two-thirds will be reinvested in incentives, talents and technology to promote further growth. During this period, WPP aims to expand its investment in business, experience and technology, and increase its business share from the current 25% to 40%.
Mark Reid, CEO of WPP, said: "We can see the results from the industry-leading new business. In the first nine months of 2020, WPP's turnover was 5.6 billion US dollars, and its customers included Alibaba, HSBC, Intel, Uber and Unilever. "
In Mark Read's view, the epidemic in 2020 will accelerate the structural changes in the advertising industry, and the demand for digital channels and e-commerce solutions will continue to grow.
He said that WPP has cooperated with 76 of 100 top customers in e-commerce. "WPP faces huge new growth opportunities because customers need comprehensive solutions that combine creativity with expertise such as technology and data."
In June, 2020, 165438+ 10, we reported that Grey, a creative agency under WPP, and AKQA, a digital marketing agency, formally merged, and they would jointly establish AKQA Group. This is also the second Y &；; R merged with VML to form VMLY &；; R, another internal institutional merger reform after the merger of Zhiwei Thompson and Weimen to form Wunderman Thompson.
"Through cooperation with agency brands, we are deepening and accelerating the changes within WPP." Mark Reid said.