Online sales process:
BBS marketing, pouring water into the portal forum, leaving links to their own websites.
2. Email marketing, which attracts customers' attention by sending a large number of emails to potential customers.
3. Through soft-text marketing, soft-text advertisements, as the name implies, are "text advertisements" written by marketing planners of enterprises or copywriters of advertising companies, as opposed to hard advertisements. Attract readers to pay attention to their products by introducing advertisements embedded in irrelevant things. Attract potential customers to take the initiative to contact, and then communicate with customers through QQ or WeChat, and finally reach a deal.
Online financial sales method
1: Build the website of the promotion company. First of all, a company's website is the image of the company on the Internet, so the website should not only pay attention to the Excellence of the program, but also pay attention to the beauty, atmosphere and integrity of the website. Because financial foreign exchange is an industry involving funds, a good website must do this. If necessary, you can even use flash and javascript to set off the webpage. The second is to do a good job in the keywords of the website, and simply skim the promotion of the website here. Two methods will definitely make the website rank high: 1 original article. 2 high quality chain.
2. In the initial stage of promotion, it is far from enough to promote the company's financial products simply by relying on the company's website, because it takes at least half a year for the website to be effective, so investors will write some original articles at this time, with keywords related to finance. Then post it on a forum with higher weight. At this time, there is no need to add external links, because they are easily deleted. Promoters should do a good job of keyword density when writing original articles, and then want to know more about this content. You can Baidu it. For example, I want others to see my article when searching for a regular gold company in Wuhan, and then find our company. I can write a high-quality original article around a regular gold company in Wuhan, and then write at the end of the article that you can Baidu search for a regular gold company in Wuhan' XXX company'. Then release it to Tianya, Sina and Baidu space, and it will soon be among the top in Baidu. Let investors know something about the company.
3. Baidu product promotion, the reason why so many people are willing to use Baidu products as a promotion method is very simple. Baidu ranks high on its own things, such as Baidu Library, Baidu Know, Baidu Space, Baidu Encyclopedia and even Baidu Experience. Baidu Library and Baidu Space can make high-quality original articles written by promoters rank high, with the advantages of high weight and quick collection. Promoters can also use Baidu to know and promote it through questions and answers. For example, what are the Wuhan Gold Investment Companies? Then answer yourself: XXX company is not bad. You can search Baidu, or you can add a link to your own website, but don't know too much about posting links in Baidu, which is easy to be blocked. Baidu knows that the advantage is that it can enjoy a high position on Baidu search page, and the disadvantage is that it is easy to be reported by opponents and will be deleted. Baidu encyclopedia should also be done. For example, create an entry with the name of your own company. Then after a long time of editing, the purpose of adding links to the website is finally achieved. According to authoritative calculations, the weight of Baidu Encyclopedia is equivalent to a website with a pr value of 3.
4. Baidu drop-down bar and related search promotion. Baidu drop-down bar refers to entering a hot word in Baidu search box, and a drop-down menu will pop up, which is an associative entry. For example, if I enter happiness in Baidu, there will be recent hot words about happiness, such as what happiness is, happiness knocking at the door and so on. And related search is related words that appear at the bottom of Baidu. These two areas are paid more and more attention by promoters, and then Baidu search is done well, and it takes a lot of effort to pull down the bar. And it must be maintained constantly, because once it is not maintained, Baidu's updated algorithm will soon disappear. It takes time and methods to do these two things well. The direct way is to let many people or IP search for this related word, which will appear over time. His advantages and disadvantages coexist, the advantage is obvious, and it is easy to bring traffic to the website, especially the Baidu drop-down bar. Disadvantages are slow production time and high update cost.
5. Search engine bidding ranking. No matter how good the promotion ability is, it is more direct than the search engine bidding after all. The advantage is that you can find investors in need for the company, but the disadvantage is that the price is particularly high, especially Baidu. But the financial industry is different from other industries. Every customer you find can earn a lot of profits for the company, so the bidding of search engines is still worthwhile.