How awesome is M-Pesa? Is it worse than Alipay?
1. In terms of time, M-Pesa is earlier than Alipay.
Alipay: On February 27th, 2008, it released the mobile e-commerce strategy and launched the mobile payment service.
M-Pesa: As early as March 2007, the mobile banking service was launched, which can realize the functions of deposit, withdrawal, remittance and mobile phone recharge.
2. In terms of the number of users, M-Pesa has a higher share.
According to the data of 20 16, M-Pesa has190,000 users in Kenya, and Alipay Wallet (Alipay mobile payment platform) has more than 270 million active users in China.
Obviously, the two are not in the same order of magnitude, but we must know that Kenya's population is only 46 million, which means that nearly half of Kenyans use M-Pesa. Alipay wallet users account for only a quarter of China's population.
3. In terms of transaction volume, M-Pesa users prefer to be pickpockets.
Alipay: There is no public data on mobile phone transaction volume. The 20 16 annual bill released by Alipay shows that the annual transaction amount is 5. 16 trillion yuan, and 7 1% payment is completed on the mobile side. According to this simple calculation, the annual transaction volume of Alipay wallet is about 4 trillion yuan.
M-Pesa: The average daily transaction volume is 65.438+0.5 billion Kenyan shillings (about 65.438+0 billion yuan), and the annual transaction volume is about 365 billion yuan.
In terms of GDP of the two countries, Alipay mobile payment accounts for 6% of China's GDP, and M-Pesa accounts for 80% of Kenyan GDP!
In terms of the number of users, the average annual consumption of Alipay mobile phone users is 1.48 million yuan, and M-Pesa 1.92 million yuan!
4. In terms of solutions, M-pesa is more innovative.
Alipay: You need to download the mobile client, register your account, authenticate your real name, and bind your bank card ... The payment experience is also affected by factors such as mobile phone configuration and network speed.
M-Pesa: Based on the application program that comes with the SIM card of the mobile phone, there is no need to install software, and the function machine can also support it. There are no technical obstacles and no replacement costs.
Users only need to register M-Pesa for the first time at 130000 business outlets all over Kenya. M-Pesa is more like a combination of Alipay and Bank. The mobile phone number is the payment account, and there is no need to bind the bank card. After saving money in the account, users can enjoy services such as deposit and withdrawal, remittance, payment, shopping, mobile phone recharge, hotel reservation and so on through SMS.
20 14 CCTV reported on mobile payment in Kenya, showing how Kenyans use M-Pesa to buy breakfast. Users only need to enter the merchant's code, payment amount and payment password to complete the operation!
Simple, convenient and fast, no less than today's Alipay! And all this, M-Pesa, was realized seven years ago.
5. The success of M-PESA is based on Kenya's special national conditions.
The bank penetration rate in Kenya is very low. There are only 1 .5 banks and 1 ATMs per110,000 people, and only 10%- 15% of the population has a bank account. A large number of Kenyans living overseas and in big cities need to send money home frequently.
Safaricom, Kenya's monopoly mobile phone operator, launched M-Pesa service, bypassing banks and providing deposit and withdrawal and remittance services, which solved the pain points of Kenyans.
After gaining a firm foothold, M-Pesa has continuously innovated, and successively launched services such as payment, shopping, mobile phone recharge and hotel reservation. With the development of 10 years, M-Pesa has become a household name in Kenya, which has penetrated into all aspects of Kenyan people's lives.
In 2008, M-Pesa was widely used to send money to people trapped in slums. In March this year, Kenya's Ministry of Finance launched the world's first government bond only for mobile phone purchase, which was launched on M-Pesa and other mobile money websites for Kenyan citizens to buy. The World Bank said that M-Pesa provides a low-cost payment platform for low-income consumers. Gates also praised M-Pesa as one of the highest achievements of inclusive financial innovation. M-Pesa has gone out of Kenya, covering three continents of Asia, Africa and Europe *** 10 countries.
In terms of user scale and transaction volume, M-Pesa is not the largest and strongest in the world, but it is worthy of the title of "the most successful mobile payment platform"!
Because M-Pesa has really improved the lives of Kenyans. Chinese people take out their smart phones and scan the code through Alipay and WeChat. Slum residents in Kenya thousands of miles away can also edit SMS to transfer money, collect money and withdraw cash, and experience the convenience and happiness of mobile payment.