The development of Jin Changhong's mobile phone

Changhong was founded in 1958, and it has been more than 60 years. China's only airborne fire control radar research base, from the "First Five-Year Plan" to the "Twelfth Five-Year Plan", from the "Five Gods Flying" to the "Ten Machines Appearing", from the "key component" of aerospace to the exciting "voice between heaven and earth"-China. The world listens, and Changhong is remarkable.

Changhong Group has laid out the smart mobile terminal industry in an all-round way since 2005. Guo Hong Communication Digital Group has successively established good technical and strategic cooperation relations with industry giants such as Microsoft, TI and INTEL, and built the golden valley of Guo Hong Mobile Information and Communication Technology (MICT) industry in an all-round way. In the future, Guo Hong MICT Jingu will be the largest R&D, design and manufacturing base of intelligent mobile Internet terminal equipment in the Asia-Pacific region, with world-class R&D level and design capability; The first mobile Internet and Internet of Things service group in western China; The three-dimensional marketing network covering the whole country and the new marketing service group with zero distance from users will comprehensively promote the upgrading and development of Changhong's intelligent mobile terminal industry. Changhong entered the high-end exclusive sub-brand "Jin Changhong" in the field of intelligent mobile terminals, injected decades-old mature historical traditions of military electronics and precision manufacturing into mobile phone manufacturing, and creatively combined decades-old mature military quality, excellent long battery life, cloud security and world technology to stand at the peak of global manufacturing. This paper expounds the brand positioning of Jin Changhong's "China Mobile Phone in the World" and the brand proposition of "Jin Changhong Jin Pinzhi".