Why is the CVS receipt so long?

If you have ever started a business in one of the nearly 65,438+00,000 CVS pharmacies in the United States and counted yourself as one of the estimated 62 million members of the store's ExtraCare discount incentive program, the receipt you received may be rolling rather than sliding. As we all know, these transaction documents are actually several feet long thermal paper filled with product coupons, which are usually rolled up or folded up like bath towels for consumers.

Is this an environmentally friendly practice? Can these coupons really make people come back to buy more?

According to CVS, lengthy receipts are designed to prove the value of being an ExtraCare member by offering ExtraCare rewards, usually a dollar or a percentage discount on a product or a purchase. Some super buildings with receipts were also invited to participate in the satisfaction survey. Although one of the questions is unlikely to be about the length of the receipt. )

In short, chain stores want to vividly explain the benefits of being a member of ExtraCare, which will also help the company track your purchase history. The idea is that Russian novel-length receipts will stimulate consumers to feel that they have extra savings in their hands.

The problem is that coupons usually expire soon, or sometimes they exclude the sale of goods. Repeat customers will be disappointed when they show a $2 soap coupon.

Of course, you can choose not to receive paper receipts through your ExtraCare online account or apply, although this process takes several steps to complete. Then, the coupons will be sent out in digital form through your smartphone. Since 20 16 introduced the paperless option, the company claims to have saved 3 billion inches of paper, otherwise these papers would be squeezed into a ball and stuffed into your glove box.

Or, you can use it to replace the broken blinds at any time.

This brings us another and perhaps the most important motivation for these long-term benefits: the participation of social media. The more people are disappointed with these long receipts, the higher the exposure of resumes. Considering that the cost of their merger with health insurance giant Antai in 20 18 exceeded 70 billion dollars, some free publicity may come in handy.