On June 5438+February 1 day, 2004, Guangxi Hongri, one of the most growing listed companies in China, was officially renamed Sofitel Co., Ltd., which indicated that Sofitel, a well-known cosmetics brand in China, was being presented to the world with a brand-new attitude, and with its steady and high-speed development trend, it showed the powerful charm of a fashion cosmetics leader. According to the evaluation of authoritative organizations, the intangible assets of Sofitel brand have exceeded 2.8 billion yuan. In 2004, Sofitel was awarded the title of "China Well-known Trademark" by the General Administration of Trademarks of China, which is also the only well-known trademark among domestic facial cleanser brands. The breakthrough sales growth for three consecutive years shows its exuberant vitality and great development potential.