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Find out the driving force in the company's competitive environment. To solve any problem, the first task is to define it correctly. The first stage of making a strategy is to find out the real reason of the problem that the company needs to solve, that is, the driving force-that is, the economic, demographic, technological or competitive factors existing in the company's competitive environment, which either pose a threat to the company or bring opportunities to the company. When defining the driving force, the management team must take two steps. First, team members must put forward some assumptions through brainstorming; Secondly, the chart shows how the driving force actually works-this process is called mapping, so as to test the previous assumptions and deepen our understanding of them. The formation of enterprise strategy includes three steps: first, you need to brainstorm and put forward various ideas on the measures to be taken, and then put forward an action plan for each driving force; Secondly, you must draw these action plans into a matrix and feel whether they are harmonious or not; Finally, you should draw a chart to clearly explain the tasks that each functional department needs to undertake when implementing the company strategy. Change management is a systematic process involving change, which comes from a structural point of view and a separate level. For an organization, change management means defining and implementing procedures or technologies to deal with changes in the business environment, and profiting from opportunities for change. Create a sense of urgency, carefully examine the market and competitive reality, clarify and discuss crises, including potential crises or major crises, and form a strong leadership alliance. Organize a strong leadership alliance and encourage the team to work together. Make a long-term plan, establish a long-term plan to guide the reform measures, and form a strategy to achieve the long-term plan objectives. Communicate this long-term plan, communicate new long-term planning strategies through all possible media means, and educate employees to develop new behavior habits with personal examples of leading alliances. Empowering others to act according to the long-term plan and removing obstacles to reform has seriously damaged the mechanism and structure of this long-term plan and encouraged adventurous and unconventional ideas, activities and behaviors.