Sina Reading laid off 90% of its employees. How does Sina reading kill itself step by step?

Recently, Sina read a large proportion of layoffs. The news was widely circulated. Many internal employees of Sina Reading also broke the news that the proportion of layoffs was as high as 90%, and almost everyone was laid off. It took only three hours from the notice to leaving Sina for reading. However, the compensation of n+ 1 given by Sina Reading is still very good. Although the official has not confirmed the news, it must be close.

After hearing this news, many people will have a question. Does Sina still have reading products? Perhaps because many people don't understand this product, it seems that this product has no meaning in the eyes of the masses. Then, since it does not occupy enough market share, it will naturally not be profitable. In this case, layoffs are not unexpected.

Sina Reading was founded in June, 20 10, and it has been 10 years now. It stands to reason that great achievements should be made in this industry, but the results are somewhat unsatisfactory, probably because of the following points.

With the accelerated pace of people's life, it is difficult to calm down and read some e-books. However, applications such as Tik Tok and Aauto Quicker, which have been popular recently, occupy a large part of people's spare time. There are also reading apps that are done earlier and bigger, as well as audio reading apps. Naturally, Sina reading will be difficult to survive.

Another point is that the marketing of Sina reading is weak, so the sense of existence is very low. It is precisely because we can't open users' cognition that even if we embrace the big tree Sina, it is difficult to achieve the expected results.