1, the launch of iPhone. In 2007, Apple introduced the first iPhone. The success of this product has promoted the development of the entire smartphone market. IPhone far surpassed its competitors in function, design and user experience, and became one of the most popular smartphones in the market at that time, which greatly increased Apple's revenue and profit after 2005.
2. Design and brand image. Since 2005, Apple has been committed to the continuous innovation of design and brand image, which makes Apple's products unique. The company's design and brand image have attracted a large number of loyal fans, which is also one of the important reasons for the sharp increase in profits.