Mentholatum Company was established in the United States on 1889. Mr Hill, the founder, successfully created Mentholatum Peppermint Cream and quickly became a well-known drug. Mentholatum's English name is a combination of menthol and vaseline.
Jeremy Lin became the new spokesperson of Mentholatum.
On April 2, 20 19, NBA star Jeremy Lin officially became the Asia-Pacific spokesperson of mentholatum men daily chemical skin care products. The two sides will launch a series of cooperation in advertising and commercial activities, and formally attack the China market. The signing of the contract also marks the official entry of Sports Olympic Power into the basketball market, which has opened up a new path in the field of sports marketing.
As we all know, NBA has great attention and influence in China market. As the only China player in the current league, Jeremy Lin has always been a special "existence" in the eyes of China fans. Inspirational stories, explosive skills and handsome appearance have won him a large number of fans in China.
It is precisely because of Jeremy Lin's commercial communication value in China and fans' emotional demands that the motive force of sports Olympics has contributed to the combination of Mentholatum and Jeremy Lin.
In the future, Sports Olympic Power will assist mentholatum men to play a series of marketing combination punches, and link the rights and interests of Mentholatum brand offline activities through online creative advertisements and Weibo brand exposure, so as to exert Jeremy Lin's influence in the China market and help him achieve a win-win situation.
It is reported that this summer, Jeremy Lin will fly to China to attend the fans' meeting of Mentholatum Gate and shoot a series of customized TVC products.
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