Brief introduction of SEB international co., ltd

SEB International Co., Ltd. is a subsidiary of SEB Group, a French joint-stock company registered in Lyon industrial and commercial registration Bureau, and a wholly-owned subsidiary of SEB Co., Ltd. SEB Company is an international company listed on the Paris Stock Exchange, and enjoys a high reputation in the business fields of cookware (non-stick pans, pressure cookers) and small household appliances (electric irons, rice cookers, vacuum cleaners, etc.). SEB Group is good at achieving its international strategic expansion by acquiring excellent brands from various countries, especially since 2004, it has successively acquired "LAGOSTINA" from Italy and "ALL CLAD" from the United States, and in June 2006, it acquired three major American cookware brands "Wear/Mirro/Regal". In the American market, SEB's own brand "TEFAL", together with four other American brands it acquired, will have a market share of 24%, which is higher than that of American own brands (17%).

And the market share of Calphalon brand (40%). In addition, in 1996, SEB Group acquired 60% of the shares of the state-owned Shanghai Hongxing Electric Iron Factory in 1999, and quickly annexed 100% of the shares to become a wholly-owned company.

In 2004, SEB contacted several top brands in China cookware industry (Supor, Asda, Weir, etc.). ) and put forward the acquisition intention. In March, 2005, we signed a letter of intent with China No.2 Cookware Brand to buy 65% of its shares, and signed an exclusive confidentiality agreement. Later, a request was made to buy 80% of its shares, and the final negotiations ended in failure. On August 4, 2006, SEB Group SEB International Co., Ltd. and Supor Group signed a strategic cooperation framework agreement to acquire about 6 1% of Supor's shares. June, 5438+October, 2008 10, Lloyd's International Financial Weekly reported: Seb SA said that the company successfully completed the tender offer for Zhejiang Supor Company, and currently holds 52.74% of the shares in Supor.

SEB has established its own small household appliance manufacturing plant and sales network in China. Today, Supor (Supor's market share in the field of small household appliances is the top three, and electromagnetic cookers are the top five) was acquired, with the aim of rapidly expanding its absolute market share in China and controlling the China market through acquisition.