Mars is a privately owned multinational company. The main business involves the production, research and development and marketing of pet care products, chocolates, sweets, staple foods and beverages. The company's annual turnover is about 30 billion US dollars, with 365,438+07 branches in the world and 65,438+035 factories in more than 68 countries, and its products are sold to more than 65,438+080 countries and regions. Among them, the sales of pet care products, chocolate and candy products rank first in the world respectively.
Mars began to produce pet food from 1935. It is the first enterprise in the world to produce professional pet food, and owns many leading international pet food brands such as Lu Bao Dog Food and Jia Wei&. Reg cat food, etc. Mars Food (China) Co., Ltd. is a wholly-owned enterprise of Mars Company in China. 1993 entered China and was the first pet food manufacturer to enter the China market. Mars China invested and established the first domestic pet food factory in Huairou on 1995 to produce Lu Bao dog food and Jia Wei cat food. At present, the brands of pet care products sold by Mars in the domestic market include Lu Bao dog food, Jia Wei cat food, Xisha dog food, Baika dog food, Fun cat food, Yiwei dog food and Jieshan cat litter. Product categories include dry food, wet food (fresh seedlings, canned food), snacks and nursing products, and it has the most abundant and comprehensive pet care products in China. Since they entered the China market, these brands have been deeply trusted and loved by consumers, won a well-deserved leading position in the industry and won wide acclaim.
In terms of product development and marketing strategy, Mars has established an advanced research and information system in China to better pay attention to the needs of consumers. As a leading enterprise in international and domestic pet food, Mars has been adhering to the principle of quality first for many years, and has always adopted a highly rigorous attitude in the selection of raw materials, production technology and quality control of pet food, and adopted a global unified and strict quality and safety system. Produce high-quality products for consumers.
Strong technical support from global pet care and nutrition authorities.
The key to Mars' success in the field of pet care products lies in the professional research on animal nutritional needs for many years. This understanding is a combination of Mars' professional skills and experience in global pet care, and it is combined with Waltham &；; Reg)- The research results of global pet care and nutrition authorities are consistent.
Hao Wei Pet Nutrition Research Center is the authoritative organization of pet care and nutrition in the world. Its research scope includes cats, dogs, horses, ornamental fish, birds, etc., and its research fields cover animal nutritional needs, taste preferences, behavior changes and the relationship between people and animals. For many years, Hao Wei has been researching, developing and providing unique and valuable materials, which has made far-reaching contributions to pet nutrition research.
For every animal lover, Hao Wei is like a paradise. In order to observe and study the healthy state and emotions of small animals in family life, they arranged the center exactly like the family environment. Every small animal lived in peace of mind and enjoyed the meticulous care of researchers.
Hao Wei is the scientific research backing of all Mars pet products. Pet foods from Jia Wei, Lu Bao, Xisha and Yiwei are the fruits of decades of painstaking research by Hao Wei. Nowadays, Mars pet products are favored by more and more pet owners because of their globally recognized brand quality and reputation.
Hao Wei has many firsts in the field of pet care and nutrition.
1975 found the amino acid requirement of adult dogs.
The taurine requirement of cats is 1982.
In 2000, it was scientifically proved that food antioxidant factors had a positive effect on the immune health of kittens and puppies.
In 2003, it was scientifically proved that macronutrients affect the food choice of cats.
In 2005, self-developed probiotics were approved for pet food for cats and dogs.
In 2005, it was found that cats had no sweet receptors.
In 2007, the gene fragment that determines the size of dog breeds was discovered.
In 2009, in cooperation with FEDIAF (European Pet Food Industry Alliance) and top research institutions, the safe upper limit of vitamin A requirement for puppies was established.
Create a better world for pets
Besides producing high-quality products, Mars has been committed to the vision of "creating a better world for pets" for many years. Since entering the China market, Mars has introduced the concept and products of professional pet food to consumers in China, and also helped China to establish a new industry and market. In the following ten years, Mars constantly promoted and supported the development of the pet industry market, actively carried out and participated in a number of industry activities, and persistently promoted and advocated the concept of "being a responsible pet owner" in the whole society, helping people to establish correct and scientific feeding methods, and by providing high-quality and balanced nutritional products, more and more pets can live longer and healthier, so that owners can enjoy a happy life in which people and animals live in harmony and promote the healthy development of the pet industry. As a leader in the global pet food industry, Mars has become a well-deserved industry model with its high-quality products, high-quality talents and strong scientific and technological support.