Meihe Electric (Jinan) Co., Ltd., Qingdao Danone Environmental Protection Equipment Co., Ltd., Qingdao Hongda Forging Machinery Co., Ltd., Qingdao Zhongjiate Electric Co., Ltd., Qingdao Hongda Textile Machinery Co., Ltd., Yantai Oriental Weston Electric Co., Ltd., Shandong Walter Di Electric Technology Co., Ltd., Shandong Dide Precision Machine Tool Co., Ltd., Shandong Tianyi Machinery Co., Ltd., Weihai Honglin Electric Technology Co., Ltd., etc.
Among them, there are 84 brands of production enterprises (products), 4 brands of agricultural enterprises (products), 1 1 brand of service enterprises, 2 regional brands and 4 geographical indication brands. At the event site, 20 representatives of the second batch of "Good Shandong" enterprises were awarded "Good Shandong" certificates, and the representatives of "Good Shandong" enterprises read out the "Good Shandong" enterprise commitment letter, making public commitments to improve product quality and maintain brand reputation.
1. What is a good brand?
A good brand is a brand that has won the trust and reputation of consumers through time accumulation and market test. This brand usually has the following characteristics: first, the quality of products or services is excellent, which can meet the needs and expectations of consumers; Second, it has a clear brand positioning and unique brand image, which makes it have obvious differentiation advantages in the highly competitive market.
Third, have a good corporate culture and values, and a commitment to social responsibility; Fourthly, it has certain professional ability and innovative thinking in marketing and brand promotion.
2. Factors affecting a good brand
It is not easy to build a good brand, which requires a lot of time and resources. The following are the key factors that affect a good brand: First, the quality of products or services. High-quality products or services are the premise of building a good brand, and only products that meet the needs of consumers can gain the recognition and trust of consumers.
The second is brand image and positioning. Enterprises need scientific brand positioning and image-building, so that the brand has a unique positive cognition in the minds of consumers.
The third is marketing and communication strategy. Effective marketing and communication can improve brand awareness and influence and attract more target consumers. The fourth is corporate culture and values. Enterprises should establish a good corporate culture and values, thus shaping a positive brand image and winning the recognition of consumers.