How to find market vacancies in entrepreneurship?

That is to find a market vacancy. Market vacancy includes two meanings: first, the market, whether producing a certain product or providing a certain service, must be what people need and like; The other is a vacancy. In the relationship between supply and demand in the market, supply cannot meet demand. It is not required that there must be unmanned products and services, but there must be more room for development and the competition is relatively less fierce. As a small enterprise, it is very flexible. It should not be difficult to find a small product that is not produced by a big manufacturer, a convenient service provided by a big company, or a field that is not covered by a big company. When looking for and selecting market vacancies, we should pay attention to the following aspects: customer's favorite: whether the business is successful or not depends on the sales situation in the final analysis. If you want to sell more and better products or services, you should produce and provide what customers need and like, not what you know and what you want to impose on them. For example, cheese is a kind of food deeply loved by westerners, and milk and eggs are also one of the essential foods for western families. But if you want to sell cheese in China, you need to think carefully, because many people in China can't accept the taste of cheese at once; For another example, you know about washing and dyeing, but if you want to open a washing and dyeing shop in an agricultural area, you'd better reconsider, because most farmers work in the fields all day and rarely have the opportunity to wear woolen clothes and pants that need to be dry-cleaned and ironed. In short, making products and services that customers need and like is a principle and truth that must not be forgotten in doing business. Small but refined: Small companies that just started are usually short of manpower, material resources and financial resources, so in the planning and preparation stage, they should aim at a smaller business scale and service market. "Good steel is used in the cutting edge", and the limited resources are used in the places where they are most needed, in the characteristics of products and services, and in the places where they are best at it, so that products and services can be done well. Only in this way can we get a higher chance of success with less investment. Don't aim too high, or you may end up with nothing. Another advantage of restricting products and services to a small scope and market is that direct confrontation with big competitors can be temporarily avoided. Special interests: whether customers decide to buy your products or services depends largely on whether they can benefit from them, so make sure that products and services can provide the benefits that customers need. Maybe you have to ask, isn't it a benefit to sell products to customers and provide services to customers? In fact, product, service and benefit are two concepts, and you must understand their differences. For example, if you open a grocery store and sell all kinds of daily necessities such as oil, salt, sauce, vinegar, etc., the advantage provided to customers is convenience. They don't have to queue up in the supermarket to buy things, but buy the daily necessities they want at home. For example, if you open a coffee shop and sell drinks and cakes such as coffee, it is more important to let customers who come to date and chat enjoy a quiet and elegant atmosphere. The benefits you provide to customers are the key to make your products or services different, the selling point and the starting point for customers to finally decide to choose your products or services. Therefore, great efforts must be made in this regard; For example, when I write this book, I hope readers can get business information and learn management methods from it, instead of enjoying the twists and turns of moving stories, so we should pay attention to the amount of information and knowledge in selecting materials.