How should the car rental company manage?

How to run a car rental company? 1. Basic working procedures of cost control: ① market awareness: any department within the enterprise works closely with the market, understands the demand, and responds flexibly and quickly. ② Efficiency consciousness: The allocation and management of vehicle resources in enterprises should embody the principle of rationality and efficiency, and people should make the best use of their talents and materials. ③ Service consciousness: Service is everywhere. Service is a real product for us. Our basic belief is to meet the needs of users to the greatest extent in the shortest time. ④ Quality awareness: users are most concerned about "safety" and have the highest requirements for "details". Strict detail management is the foundation of all our work, so as to ensure the quality and reliable service for customers. ⑤ Scientific and technological awareness: We use modern scientific and technological software for vehicle dispatching management to ensure that Dongshunda stands at the forefront of service, science and technology and harmonious development. 2. Revenue management ① The use and effect of a new management technology that can improve the efficiency of car rental operation. No rental company will enforce the unchangeable price standard, such as Santana, which is in similar condition. The rent of customer A is 4,500 yuan/month, that of customer B is 4,000 yuan/month, and that of customer C may be 3,500 yuan/month. It is common for the same model to adopt different or even very different pricing methods. But how to "have your cake and eat it", that is, to retain some customers who are willing to pay high rent, and attract some customers with low rent as much as possible, improve the rental rate, increase the rental income, and get the best income through the combination of different rents? This is the problem to be solved in revenue management. (2) Revenue management is a means to formulate the best pricing policy, which can make the sales or services generate the maximum profit. Revenue management, also known as "benefit management" or "real-time pricing", mainly determines the best sales or service price by establishing a real-time forecasting model and analyzing the demand behavior based on market segmentation. (3) Under the premise of the same price, customers can usually be attracted by giving extra gifts, and the maximum amount of gifts can reach 20% of the total value. This is the most direct marketing method to improve the company's popularity. Owners of leasing companies don't want to see "stock" cars in the parking lot, and leasing companies don't seem to have the word "property hoarding". Compared with the fixed costs such as depreciation and insurance, the operating expenses of car rental, such as employee salaries and maintenance costs, are very few. When renting a vehicle, the cost will not only increase slightly, but also generate income. So sometimes the rental company will think that renting at a low price is better than parking the car. 3. Cost accounting standards: There are roughly three methods to determine these standards: (1) plan index decomposition method. (2) Budget law. (3) quota method. According to the standard of controlling oneself, it is to regularly check, evaluate and supervise various projects with cost formation. We should not only check the implementation of the indicators themselves, but also check and supervise the conditions that affect the indicators. The main aspects of daily cost control are: (1) daily control of material cost. (2) Daily control of wages and expenses. (3) Daily control of indirect expenses. 4. Risk prevention method: The biggest risk of the leasing company is to cheat the car. How to prevent it: (1) The person in charge of the company should personally communicate with the new car rental customers, understand and judge through the conversation, and do some information investigation on them. (2) Collect the car rental deposit in strict accordance with the company's rules and regulations, carefully review the documents of the car renter, and copy and keep the relevant documents. (3) Follow-up service for car rental customers. If there are signs of car rental arrears, we should take timely measures and not be lucky. (4) The company's vehicles should be equipped with high-tech GPS, so as to control the vehicles in time when necessary. 5. Vehicle matching of rental company: (1) A car rental company with 20 standard cars and 2 to 3 employees. (2) For the leasing companies in each operating point, the vehicle categories should be divided into three categories: 654.38+0.5 million-200,000, 654.38+0.00 million -654.38+0.5 million, and 654.38+0.00 million. (3) Update the vehicles in time to keep the models fashionable, in good condition and clean inside and outside.