Growth rate of sales revenue = sales revenue in the reporting period/sales revenue in the base period-1.
Dynamically reflect the growth of sales performance of enterprises in a certain period of time.
Market share = sales volume of a product of this enterprise/sales volume of this product of the whole industry.
Reflect the competitiveness of enterprises in the market from one side.
Profitability analysis:
Net profit from sales (operating net profit) = net profit/sales revenue
Reflect how much net profit is realized per 1 yuan revenue.
Marginal profit rate (critical rate of return) = 1- variable cost rate
= marginal contribution/sales revenue = unit marginal contribution/sales unit price
Total marginal contribution = total sales revenue-total variable cost
Unit marginal contribution = sales unit price-unit variable cost
Investigate the influence of marginal profit change on sales profit.
Return on net assets = net assets/owner's equity
It is the most representative and comprehensive profitability index in the financial index system of DuPont system in the United States. Examine the return on investment.
Cash flow analysis: (cash flow is the best portrayal of enterprise activities, and profits without cash flow are white bars)
Net cash sales rate = net cash flow from operating activities at the end of the year/net annual sales income.
This indicator reflects the net cash flow that an enterprise can obtain by realizing 1 yuan sales revenue every day in a certain period, which should generally be greater than the value of the net sales interest rate indicator.
That's enough.