Introduction of White Cat Brand

Shanghai White Cat (Group) Co., Ltd., formerly known as Shanghai Yongxin Chemical Co., Ltd., was established in 1948. 1April, 959, it produced the first package of synthetic washing powder in China-Gongnong brand synthetic washing powder, which was the founder of synthetic washing powder industry in China. 1995 was transformed from the former Shanghai synthetic detergent factory into an enterprise group company. In the 1990s, White Cat Group Company devoted itself to the development of state-owned enterprises and well-known state-owned brands by using advanced management concepts at home and abroad, enabling enterprises to develop rapidly. In recent years, due to the sharp rise in oil prices, it has a great impact on the entire detergent industry, but white cat products still maintain a good marketing level. White Cat Group is headquartered on the Huangpu River, near Xupu Bridge. The company covers an area of 130849 square meters, with a building area of 72868 square meters (shared with Shanghai and Huangbai Carter Co., Ltd.). The group company has five holding companies with 1 000 employees. In 2065,438+04, the total assets of the enterprise were 75,654,384,000 yuan (consolidated), the total sales of various oral cleaning products, detergents and cleaning products were 5,654,384,095,200 yuan, and the foreign exchange earned by export was 35.22 million US dollars (excluding Shanghai and Huangbai Cat Co., Ltd.).

The main enterprise of White Cat Group is Shanghai Meijiajing Daily Chemical Co., Ltd. ... Shanghai Meijiajing Daily Chemical Co., Ltd. is a toothpaste manufacturer with a history of 100 years. Its predecessor was China Chemical Industry Society founded by 19 12 patriotic industrialist Fang Yexian, and later renamed as Shanghai Toothpaste Factory. It is the first package of tooth powder and toothpaste developed and produced in China, which laid the foundation of toothpaste industry in China. In June, 20001,Shanghai Shuanglu Electric Appliance Co., Ltd., which was merged by White Cat Group, replaced its assets and liabilities with Shanghai Toothpaste Factory as a whole, completed a major asset restructuring and changed its name to Shanghai White Cat Co., Ltd., and resumed listing and trading on the Shanghai Stock Exchange in April, 2002. On October 20111010, White Cat Co., Ltd. completed the asset replacement and reorganization, and changed its name to Shanghai Meijiajing Daily Chemical Co., Ltd., which is a well-known toothpaste manufacturer with the largest toothpaste export volume and strong toothpaste production equipment manufacturing capacity in China. The main brands of the enterprise are Zhonghua brand, Meijiajing brand, White brand, spearmint brand and Shanghai brand. In addition, there is Shanghai Huangbai Cat Co., Ltd., a joint venture between Shanghai and Hong Kong. Its predecessor was Shanghai White Cat Co., Ltd., which was established with Hong Kong Sun Hung Kai on 1993. At the beginning of 2006, White Cat Group transferred 80% of its equity to Hong Kong Huang (China) Company and changed its name to Shanghai Hehao Co., Ltd. The company mainly produces and operates various detergents and related daily necessities of brands such as "White Cat" and "Mei Jia". It is one of the well-known enterprises with strong economic strength, leading technical strength, advanced production equipment, complete product varieties, excellent product quality and considerable market reputation in the same industry in China. There are three trans-regional production enterprises in Chongqing and Fushun, Liaoning. The company's technology center was recognized as a national enterprise technology center, and the analysis laboratory became a national recognized laboratory. We have successively developed products with the current international level, such as granular washing powder, all-natural raw material detergent, colored bleaching water, etc., and formed six series of detergents such as fabrics, rooms, kitchens, toilets, personal cleaning, industrial and public cleaning, as well as diversified product series such as paper products, sulfonated products, oil products, soap products, cleaning supplies and appliances. White Cat Group also owns subsidiaries such as Shanghai Yongxing Enterprise Development Co., Ltd., Shanghai Carton Factory (Carden Cultural Industrial Park), Shanghai Xinshuang Road Electric Appliance Co., Ltd. (Shanghai Yongxing Sanitary Ware Co., Ltd.), Huimao Science Park and White Cat Household Appliances Science Park. Mainly produces other kinds of cleaning products, paper products, cleaning appliances and park management, storage property rental management and other businesses.