Hongjing Zhijia's current round of financing will be mainly used for the expansion of technical and data teams and the research and development of high-level autonomous driving technology. According to reports, it is estimated that before the end of next year, Hongjing intelligent driving technology and data team will be expanded from more than 100 to more than 300, with the core focusing on the boundary development of high-level autonomous driving technology and the construction of data barriers, and then continue to optimize and iterate the autonomous driving full-stack solution composed of "automotive computing platform hardware+software algorithm+system integration" to speed up the product listing and meet the growing demand of mass production projects in the market.
Tai Fang Capital, a major investor, said: "The development of the autonomous driving industry needs not only laboratory samples, but also products that can meet the actual business needs. Hongjing Zhijia is one of the few companies with advanced technology reserves and strong industrial landing ability. We agree with Hongjing's development concept and are very optimistic that Hongjing will become an important driving force for this wave of autonomous driving. "
Fan, senior vice president of Delian Capital, said: "The unmanned decision-making system of L3 and above is the core link of driverless cars, similar to the' brain' of driverless cars. It not only needs the comprehensive technical ability of software and hardware, but also needs to meet the engineering requirements of automobile regulations and cooperate closely with automobile manufacturers. Hongjing Zhijia's founding team came from top international automobile companies such as GM, Delphi and AVL, and organized and deeply participated in the research and development projects of driverless system production models led by foreign automobile companies. He has rich R&D experience and technical accumulation in unmanned core algorithms and complex vehicle control controllers, and has obtained fixed-point mass production of several main models of many leading domestic automobile companies, and his performance will continue to explode. Under the general trend of domestic driverless cars, we firmly believe and continue to be optimistic that Hongjing Zhijia will play the role of' strategic suppliers' for domestic car companies, guide domestic car companies to define a new generation of driverless cars, and lead the great wave of domestic driverless cars. "
Wang Jing, a partner of Yunjiu Capital, said: "The trend of autonomous driving has swept like a wave, and players in the industry are also experiencing rapid reshuffle. Hongjing Zhijia is the first in the industry to have complete software and hardware self-research capabilities. Only three years after its establishment, it quickly opened the market and was recognized by many original equipment manufacturers (OEMs). The founding team led by Dr. Liu Feilong deeply participated in Cruise, the world's first L4-class self-driving production car project, and accumulated strong technical strength and solid and steady team style. We believe that Hongjing Zhijia can lead the industry, achieve more expansion and create more value in the future. "
Overtaking through the straight road-starting from technology, adhere to the strategy of "being late and coming first" with technological innovation as the core.
Different from other autonomous driving companies, Hongjing Home has given priority to the research and development of high-level autonomous driving technology, the reserve of technical talents and the polishing of team landing ability since its establishment. Over the years, Hongjing Zhijia is fully realizing "straight overtaking" with solid research and development capabilities and amazing landing speed. After three years of development, Hongjing Zhijia has become one of the few full-stack autopilot service providers in the industry with complete software and hardware self-research capabilities. Its products cover more than L 1-L4 levels, and meet the needs of commercial vehicles such as passenger cars, heavy trucks, buses and mining trucks. Relying on the abundant R&D talent pool and high-level autonomous driving technical strength, Hongjing Home easily entered the mass production stage. According to Dr. Liu Feilong, founder and CEO of Hongjing Zhijia, Hongjing Zhijia will deliver no less than five pre-assembly mass production projects this year, achieving a loading capacity of nearly 654.38 million+,and the latecomers will come first.
The strength of "straight overtaking" comes from the accumulation of its founding team. The founding team of Hongjing House are all veterans of the automobile industry without exception. They have worked for many years in well-known OEMs at home and abroad, such as General Motors, Ford Motor Company, BAIC, Delphi, Magna, Tier 1, etc. They have completed the research and development of more than a dozen production vehicles around the world, and have the engineering experience of rolling off millions of production vehicles. Dr. Liu Feilong, founder and CEO of Hongjing House, was the chairman of the organizing committee of the International Society of Automotive Engineers (SAE) Powertrain Assembly. He can be said to be at the top of the pyramid of the traditional automobile industry, knowing that autonomous driving is related to personal safety, and should be based on the excellent strength of "automobile design and manufacturing" itself, and at the same time constantly expand and absorb members with software development and Internet background in the process of enterprise development. Such a team naturally has the autobot gene of "mass production of car regulations" and the doer character of "do it first and then do it".
Positive drive-starting from technology, returning to technology and creating a new business model of autonomous driving.
Starting from technology, Hongjing Zhijia has built a flywheel business model driven by "technology wins cooperation, cooperation wins mass production, mass production wins data, and data wins technology" for many years, aiming at empowering more OEMs, creating an "autonomous driving equal rights era" and leveling the technology generation gap of the whole industry.
"Win cooperation with technology", the cooperation between Hongjing Zhijia and the upstream and downstream of the industrial chain is deepening. From the perspective of Tier 1, the OEM customers of Hongjing Zhijia include traditional OEMs and new car-making forces; Not only that, Hongjing creatively created the Tier0.5 cooperation model, further deepened the development process of the OEM, and cooperated with the self-built autopilot team of the OEM.
At the same time, Hongjing Zhijia and the industrial chain do not stop at the relationship between suppliers and customers. In April this year, Domain Intelligence, a joint venture between Hongjing Zhijia and Jianghuai Automobile, was officially unveiled, focusing on the full-stack solution of vehicle-level intelligent network connection integrating software and hardware. The first intelligent controller production line was put into production in Hefei. Hongjing Zhijia also signed a strategic cooperation agreement with Domain Intelligence and Horizon * *, announcing that they will give full play to their respective advantages in domain controller, intelligent driving system, algorithm chip, market development and mass production. From June 5438 to February 2020, Hongjing Zhijia, Anneng Logistics, Intel, Xilinx and Jianghuai Automobile announced the establishment of an open autonomous driving ecosystem.
"Winning mass production through cooperation", Hongjing Zhijia is currently in the acceleration period of "promoting mass production stage".
At present, Hongjing Home has joined hands with a domestic car-making enterprise and has a new head strength. Its flagship model is pre-installed with a new generation of intelligent driving domain controller products, which is the world's first L2+ level domain controller mass production project equipped with the latest domestic AI chip+8 megapixel technical scheme, and supports the realization of more than a dozen L2+ level multi-scene ADAS intelligent driving functions such as NOA (high-speed automatic navigation) and TJA (traffic jam assistance). Hongjing Zhijia believes that this product has the technical strength to directly benchmark international big-name suppliers, which will lead and improve the loading rate of L2+ high-end intelligent driving products in the domestic automobile market, and fundamentally change the situation that high-end automotive electronic products have been monopolized by foreign parts giants for a long time.
"Win data with mass production and win technology with data". In the strategic layout of Hongjing Zhijia, 202 1-2022 will enter the "data-driven stage". Dr Liu Feilong, founder and CEO of Hongjing Zhijia, said: "Data is a barrier. Whoever has a large shipment will have more data, and then it will form a positive accelerated development. " In addition to the loading capacity of nearly 654.38 million this year, the cooperation between Hongjing Zhijia and Jianghuai Automobile will also bring potential markets for new energy cars, SUVs and light trucks. In terms of scene operation, Hongjing Zhijia and Anneng Logistics have deepened cooperation in L3 intelligent heavy trucks and trunk logistics intelligence, and will join more excellent partners to take the lead in starting actual commercial trial operation in the second half of this year.
"Down-to-earth"-self-hematopoiesis and sustainable development with mass-produced ADAS products; "Looking up at the starry sky"-Facing the high-level autonomous driving technology, the boundary between technology and commercialization is constantly expanded. As a technology company focusing on autonomous driving technology, Hongjing Zhijia aims to achieve comprehensive innovation in the transportation industry and achieve rapid development through "sustainable forward driving business model", "remarkable landing speed of projects and products" and "open autonomous driving ecosystem". Hongjing House, which just celebrated its 3rd anniversary, has become a typical representative and backbone of "technological innovation" companies in the field of autonomous driving.