Mengniu Dairy (Group) Co., Ltd. (hereinafter referred to as Mengniu Dairy or Mengniu), established in August 1999, is headquartered in Lesheng Economic Park, Horinger County, Hohhot City, Inner Mongolia Autonomous Region, and is a national key leading enterprise in agricultural industrialization and dairy industry.
Inner Mongolia Yili Industrial Group Co., Ltd. is headquartered in Hohhot, Inner Mongolia Autonomous Region. Yili Group ranks first in the global dairy industry and first in the Asian dairy industry. In 20 18, the total operating income was nearly 80 billion yuan, which was the best achievement of Asian dairy enterprises.
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Mengniu social responsibility
Mengniu actively participated in public welfare undertakings, from donating milk to teachers and 1000 primary schools in poverty-stricken areas across the country to donating money to snowstorms in the south, Wenchuan, Yushu earthquake, Ya 'an earthquake, Dingxi earthquake and southwest drought, and donating money to the construction of "Mother's Water Pit" and "Love Well". Since 12, Mengniu Group has invested more than 500 million yuan in public welfare undertakings.
Mengniu also jointly launched the "China Milk Drinking Campaign" with the theme of "One catty of milk a day makes China stronger" with seven units including China Dairy Association, China Education Development Foundation and National School Milk Office, and jointly launched the "China Milk Love Action" with more than a dozen enterprises and institutions such as the Training Bureau of the State Sports General Administration and Tetra Pak China, making unremitting efforts to enhance the awareness of Chinese people to drink milk and improve their physical fitness.
In 20 13, Mengniu deeply participated in the large-scale public welfare activity of "Looking for the Most Beautiful Rural Teachers" of CCTV, and the joint partners donated a total of 2.39 million yuan, and formed a helping pair with 22 rural schools on the spot, promising to contribute their own strength to rural education. In addition, through the charity activity of "changing calories", Mengniu let netizens personally participate in it and donated 654.38 million+pairs of winter gloves for children in mountainous areas.
Mengniu teamed up with China Environmental Protection Foundation to set up "Blue Sky and Green Space" fund. The first project that has been launched focuses on wetland protection and calls on consumers to do environmental protection together. Mengniu donated the first million to China Environmental Protection Foundation. Focusing on wetland protection, Blue Sky and Greenland Fund launched the "Smog Sweep" public welfare activity in Weibo, inviting netizens to participate, paying attention to the atmospheric environment and contributing to environmental protection.
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