And where is the gap between the three? The performance shows that since the beginning of this year, the market value of Midea has increased by 80 billion. But at the same time, Gree Electric "evaporated" 66 billion. Gree has lagged behind the United States, with a market value of almost150 billion. In other words, the market value of Haier Zhijia is almost the same between the two. However, even so, Gree has achieved good results. Only slightly inferior to the strong. And it's not just Gree. The three home appliance manufacturers on the list have taken a different path in the competition. Let's have a look!
Take Gree as an example. Everyone should be most familiar with Gree air conditioning. Indeed, as far as Gree is concerned, the most important business is air conditioning. Judging from the "report card" of sales income in 20 19, nearly 90% of the income is provided by air conditioning business. The remaining household appliances and smart devices add up to less than 5%. In addition, the response of Gree's car and mobile phone services in the market has been flat, without causing any splash. Even a number of services, including mobile phone services, have basically failed.
For Midea, the main income also comes from air conditioning. But there is no "partiality" like Gree, and the proportion is still average. The data shows that more than 40% of Midea's revenue comes from air-conditioning business. In addition, in the field of small household appliances and refrigerators, there is also almost 40% revenue.
Since He Xiangjian handed over the power of Midea to an outsider, Fang Hongbo, Midea's business has made a new breakthrough. Besides the air-conditioning industry, Fang Hongbo has made bold plans in other fields. These include the acquisition of Little Swan and the German robot company KUKA. In the future, the beauty we see will have a better chance to develop into a "life-long artist".
Finally, Haier, ranked second, has been doing well. Even now, he is a comprehensive "gifted scholar" with all-round development. The proportion of income in all fields is very average. Take air conditioning as an example, accounting for about 15%. At the same time, there are 30% refrigerators, 22% washing machines and 15% kitchen and bathroom appliances. Therefore, among the three major home appliance enterprises, Haier's diversification is the most obvious, and "full bloom" may be synonymous with Haier.
You know, Haier Zhijia is just a home appliance industry of Haier Group. For an enterprise that pursues all-round flowering, its future may be broader. Now, Haier Group has made a layout in Internet, real estate, medicine and other industries. Giving full play to the "all-round flowering" talents from all walks of life will enable Haier to seize more opportunities. And at present, the home appliance industry is not the "main project" of Haier Group. Therefore, apart from the separate home appliance business, Haier may get higher expectations among the three major groups.