How to deal with businessmen from all over the world _ A detailed explanation of Fujian businessmen? 0? three

How to deal with businessmen from all over the world? Fujian Businessmen Release Date: June 2007-18 16: 35 Personality characteristics of Minnan Businessmen: A strong sense of market economy is influenced and restricted by geographical environment and human factors, so it is difficult to generalize the personalities of people from all over Fujian. People in northern Fujian are peaceful and happy, people in eastern Fujian seek stability and are afraid of chaos, people in western Fujian value cohesion, and people in southern Fujian pay attention to "going abroad" and "going abroad" to the world. Judging from the quality and business spirit of businessmen, Minnan people are the best group. Minnan is not suitable for farming. Businessmen often bring back a lot of money when they return from the sea. Therefore, "doing business in the sea" has become the best career choice for Minnan people. Since ancient times, there have been many businesses in southern Fujian, and business has become one of their main occupations. In Minnan, what people have heard and witnessed since they were born is that their ancestors and fathers went out to do business, and the education they received was "a good business, a business has its own golden house, and a business has its own Yan Ruyu". Therefore, Minnan people embarked on the road of business at the age of thirteen or fourteen. This is not only normal in southern Fujian, but also natural. Minnan people are better at learning wisdom from business practice. Minnan people have a strong sense of commodity economy and market concept. Lin Tuqiu's shoe factory is one of the largest shoe factories in Jinjiang. But ten years ago, Lin Tuqiu was still a barefoot farmer. On one occasion, my sister came back from overseas to visit relatives, and dried some small chop suey while hanging clothes. There is something that makes him feel quite novel, a bit like a cow eye patch. What does a girl need a cow eye patch for? Lin Tuqiu secretly pinched it with his hand, which was elastic. 6? 7? 6? He was embarrassed to think about it there, so he asked his wife to ask. It turned out to be a bra, a new term found by a farmer who had lived for half his life and turned a corner from his overseas Chinese sister. This thing is very fresh and exciting, so farmers in Jinjiang have a strange idea. He left the novelty behind when he asked his sister to leave. He feels soft when he pinches it, but it doesn't shrink. He opened it and found two sponges inside. Where can there be a sponge? When he found the stationery store, he found a ping-pong bat. He bought 10 pairs of table tennis bats, came back to make 10 pairs of bras, took them to a clothing store in Xiamen for consignment and mixed them with customers. As a result, he saw that 10 pairs of bras were sold out in less than half an hour. The store immediately decided to order 2000 pairs. Of course, we can't take the table tennis bat apart, but where can we find a sponge? Lin Tuqiu found another drugstore and finally found the manufacturer. Farmers are born with the bloodline of commodity economy. He is both curious and innovative. He dares to walk into the vast sea of people to find the market. Finally, he succeeded. In Fujian, there are still many people like Lin Tuqiu, and their consciousness of making money can be said to be a prominent reflection of the commodity consciousness of Minnan people. Based on this feature of Minnan people, it may benefit a lot to listen to their opinions when doing business with Minnan people. At the same time, contact them more, and their business awareness will also give you a lot of inspiration. Pioneering and enterprising, dare to fight and win in southern Fujian, there is a popular saying: "Improper boss is not a macho man." Being the boss of a business-run enterprise is the value orientation of Minnan people and the first career choice of Minnan people. Minnan people set up factories as soon as they knew the market. They don't want to be misers, they don't like saving money and they like starting a business. Making money is a kind of satisfaction, and the entrepreneurial process is the greatest satisfaction. They set up factories locally and then expanded to other places. They won't be intoxicated in the existing world, and the outside world is more exciting. Walking into southern Fujian, we can often see that young people in their early twenties are managing an enterprise with dozens or even hundreds of people in an orderly way. Minnan people love to fight and dare to fight. There is a Minnan song called "Love will win". This song is a household name in southern Fujian, and almost everyone can sing it. It is proudly called the "national anthem" of Minnan by Minnan people. The words "fight" and "win" vividly depict the spirit of Minnan people who are brave in pioneering, pioneering and taking risks. Xu Lianjie, general manager of Jinjiang Hengan Group Company, is a farmer entrepreneur who dares to be the first in the world and take risks. Xu Lianjie was born in Anhai, southern Fujian, and began to fight for the world in his teens. He has made sweet potato vermicelli, sold fruits and vegetables and suffered a lot. But in that era of "cutting the tail of capitalism", he could not make a fortune. After the reform and opening up, Xu Lianjie's pent-up entrepreneurial desire and management ability suddenly came out of generate. He took the lead in setting up a garment processing factory in his hometown, and then set up Hengan Industrial Co., Ltd., a Sino-foreign joint venture with "Anle" sanitary napkins as its main products. Xu Lianjie is a typical Minnan businessman with pioneering spirit. When the company just laid the foundation stone, he set his sights on Shanghai, the largest commercial city in China. He knows that if his "Anle" products can gain a foothold in Shanghai, it will not only bring huge economic benefits, but also have important strategic significance. However, there are at least a dozen sanitary towel factories along the Huangpu River. Can he squeeze into this enterprise with strong local flavor? Hengan said that if you want to enter Shanghai, you have to enter. Xu Lianjie, with courage, insight and strategy, went into battle in person and led a group of salesmen who could fight and spell into Shanghai. However, in a blink of an eye, two months later, their lips were worn out and their shoes were worn out. All the sheep farms in Shili were turned away, and even a young lady who had a try could not be found. Xu Lianjie said with emotion: "In those days, it was a long story. However, Xu Lianjie was not discouraged, nor was he discouraged. Finally, there is a company that is willing to purchase goods, but the price is too fierce. At that time, the "Anle" sanitary napkins cost at least 9 cents, but the other party was only willing to pay 8 cents, not a penny. As the saying goes: some people do profitable business, and no one does unprofitable business. However, Xu Lianjie, who is smart and flexible, knows the reputation and sales volume of this company like the back of his hand, and he is afraid that if you don't buy it, you will have to find me if you taste the sweetness. Xu Lianjie made a decision on the spot: "Sell, but only give 200 cases." When the other party saw it, he immediately changed his mouth: "79 cents, or you don't buy it. "Shopping malls are like battlefields. Water under the bridge. Xu Lianjie must sign a delivery contract. What an unfair deal! However, he already has a plan in mind. Sure enough, a few days later, the company also found a way to make money from Minnan people, so it asked for a second purchase and was willing to order 2000 boxes at a price of 97 cents per pack. Since then, this company has become the largest trading partner of Hengan Company, ordering100000 cases every year, with a turnover of tens of millions of yuan. Pioneering, enterprising, heroic and profound, Xu Lianjie embodies the merchant quality of Minnan people. At the same time, if a person who is good at doing business also has this spirit, cooperation with Minnan people will definitely make a fortune. Personality characteristics of Shishi merchants Shishi merchants: It is a pity to study the spirit of Fujian merchants and not the Shishi people. China has never experienced capitalism, but Shishi people have the spirit of capitalism; China's market economy has just started, but the market awareness of Shishi people can almost rival that of businessmen in developed countries. Shishi people are naturally fond of doing business. The origin of Shishi people's business can be traced back to the Northern Song Dynasty. At that time, Quanzhou was the largest port in China and the starting point of the Maritime Silk Road. By the end of Ming Dynasty and the beginning of Qing Dynasty, Shishi gradually formed a small market town, and opened five markets (markets): grain market, fish market, bull market, vegetable market and cloth market. Every Wednesday, Saturday and September, more and more people come to the market. But wars are frequent, and the market is hot and cold. The land here is barren and it is not easy to survive. Men of Shishi have lived on the sea for generations in Hongkong, Macau, Taiwan Province Province, the Philippines, Singapore, Malaysia, Indonesia, Myanmar and Japan. These people go out empty-handed, rely on hard work, do labor, do small business, save some money, and go back to invest in construction one after another. By the 1930s and 1940s, overseas Chinese raised funds to build the 18 commercial street here, which is now the Shishi Old Town. The ancestors' awareness of expanding maritime trade and commodity economy is like the life gene passed on by Shishi people to future generations. Give a chance, Shishi people want to do business. Even in the era of "cutting the tail of capitalism", the business of Shishi people has not disappeared. The stone lion came into being because of "Shang" and was also hit by "Left" forces because of "Shang", during which it experienced a tortuous course of "disintegration". However, under the condition of market economy, Shishi people came here quickly with their faith and persistence in business, and devoted themselves to a new round of business activities with more vigorous energy, and their business nature was fully exerted. 200 1, Xu Rongmao from Shishi, Fujian became famous. This year, Xu Rongmao entered the Forbes Chinese mainland Rich List for the first time, ranking fifth. Xu Rongmao, a Shishi native, can be said to be an outstanding representative of Shishi merchants. During the period of 1995, the real estate market was extremely depressed. When many real estate developers in Beijing are sad, they have quietly entered a mysterious outsider. As soon as outsiders made a move, it was extraordinary. They got the land of 65,438+10,000 square meters that many people dreamed of, and developed the Asian Games Garden with the "money" they were optimistic about at that time. This person is Xu Rongmao. From 65438 to 0997, Xu Rongmao once again caused a shock in Beijing's real estate sector. The "China Olympic Center" he invested in was opened. The project of 200,000 square meters was risky at that time, but the excellent quality of its real estate really opened the eyes of Beijingers. At this time, although it seems that when the winter of real estate will end is still far away, Xu Rongmao's investment still shows no signs of braking. Then, 1.6 million square meters Zizhu Garden and 200,000 square meters Yujing Garden were launched one after another, and the accumulated investment in several projects exceeded 4 billion yuan. At this time, Xu Rongmao has gradually formed a set of mature investment ideas, all of which are high-grade export apartments in Beijing. According to the current calculation, Xu Rongmao almost occupies the high-end residential market in Beijing13 or more, and the success of bidding for the Olympic Games has brought opportunities and inspiration to Xu Rongmao. He has occupied 500,000 square meters in Beijing, and plans to start investing 3 billion yuan to build the "Olympic Garden" next year. Shishi people have great vision and courage in doing business. Cai Dongsheng, the chairman of "Wild Leopard", has two maps in his office, a map of China and a map of the world, but there is no map of this province. In the eyes of Cai Dongsheng and Shishi merchants, they are staring at a sentence said by Cai Dongsheng, a bigger marketer: "Shishi is the starting point, but it is by no means the end. "Shishi people are not afraid of anything, and they are afraid to do nothing. Shishi people are not only happy to do business, but also good at doing business. Shishi people who are good at playing "overseas Chinese" cards are good at doing business and playing "overseas Chinese" cards. Shishi has many overseas Chinese. In shishi city with a population of only 270,000, there are as many as 600,000 overseas Chinese and compatriots from Hong Kong and Taiwan living in Southeast Asia, Japan, Europe and America. Almost every family of Shishi people has "overseas relations". This relationship has made Shishi people have been impacted in previous political movements. However, after the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, it came in handy greatly and became a trump card for Shishi people to develop commodity economy. After the Third Plenary Session of the Eleventh Central Committee, China opened to the outside world. Four overseas Chinese from Hong Kong, Macao and Taiwan from Shishi returned home to visit relatives, worship their ancestors and travel. They brought many things with foreign marks: suits, electronic watches, shirts, shoes, calculators, tape recorders and color TVs? 6? 7? 6? Shishi people who received gifts from relatives and friends didn't just enjoy it, but immediately thought of turning the gifts into money, so these foreign goods went out of their homes and went to the market, attracting small businessmen and customers from all over the country. Many people made a fortune doing business with Shishi people. Because of the "idle capital" of remittances, the "idle houses" of overseas Chinese and the "idle people" of overseas Chinese relatives, Shishi people embarked on the road of producing foreign goods under the general environment of encouraging collective enterprises and introducing foreign capital. Shishi people made a fortune by playing the "overseas Chinese" card. By 1988, there were more than 1,000 commercial shops and stalls 1000, and more than 1,000 industrial enterprises 1300, with clothing accounting for 70%, forming a "clothing city". There is a poem that describes the stone lion: there are all kinds of clothes everywhere, business streets everywhere, and guests are everywhere. When the goods arrive in China, they will do their best. "Shishi people's' overseas Chinese' brand is getting louder and louder, and their business is getting bigger and bigger. It has become a pearl of private enterprises in southeast China. Therefore, when doing business with Shishi people, you can also use your hometown of overseas Chinese to play the "overseas Chinese" card. Make use of its overseas relations, introduce and communicate internally, and do a good job in import and export trade; Make full use of its advantages of large remittance and abundant funds to jointly set up factories and develop together; Make full use of the advantages of many overseas Chinese, play its intermediary role, and push products to the international market through Shishi people; We should prevent their parallel imports and fake foreign goods. A suit travels around the world. Shishi is one of the largest clothing markets in China. At present, there are 8,057 individual industrial and commercial households in the city, with more than 7000 stalls/kloc-0, distributed in 18 commodity streets, 4 small commodity markets and 4 commercial buildings, making it the most powerful main force in shishi city's commercial activities. In recent years, Shishi people "travel all over the world in one suit", and their pockets are bulging. But they feel more and more deeply that if they want to be ahead, they must rely on knowledge and develop science and technology. As a result, the practice of hiring high-paying scientific and technological talents and sending their children to college at their own expense has become a common practice, and private scientific research institutions have been established one after another. At present, there are 33 private scientific research institutes in the city. Shishi clothing entered Beijing from the "Asian Games Clothing Exhibition", made persistent efforts, continued to enter Dalian, Shenyang and Harbin, and directly took Zhengzhou, Wuhan and Chengdu, and held exhibitions in more than 20 large and medium-sized cities. As a result, more than 1300 counters have been set up in major shopping malls across the country. Matching this, more than 3,000 marketing personnel of Shishi are active in the north and south of the river; Shishi has more than 120 private intermodal stations and more than 200 trucks, which deliver goods to all parts of the country in time according to customer requirements. In this way, a national clothing market system has been formed. Shishi people give full play to the advantages of their hometown of overseas Chinese, produce high-quality and fashionable clothes and enter the international market. At present, more than 4000 manufacturers in shishi city produce more than 70 million pieces (sets) of various clothing and other commodities, 40% of which are sold to more than 30 countries and regions overseas. Seeing that the whole country is opening up, the land price, labor force and product cost in other places are much lower than those in Shishi, Shishi people have made a new move: to set up factories in other places. From commodity export to capital export. So many people have started businesses with Shishi people. At present, there are 6.5438+0.5 million migrant workers in Shishi; More than 2,000 people set up stalls in Shishi, some of which were specially designed to deliver meals to these workers; Every day, more than 30,000 foreigners come in and out of Shishi to buy and sell clothes. Shishi has become the largest clothing producer in China. So doing clothing business and going to Shishi is not only convenient for good service, but also cheap. 1 the devil's law of the world's greatest salesman: 2008-08-1615: 341. About infatuation: hopelessly falling in love with your customers and their products! Understand your customers and their products thoroughly and carefully; Keep telling your customers how much you love her and her products. Follow your customers like a girlfriend. Drip wears away the stone: track, track, track again-if you need to contact the customer 10 times to complete a sales promotion, then you must stick to 10 times at all costs. 2. About enthusiasm: enthusiasm is an art: it has unrestrained enthusiasm, loves work and life, and is warm and touching; Turn enthusiasm into habit. Whether you make a phone call at home or on the phone, you must burn up and get excited at once! A strong and open mind: open! Open yourself completely. You may lose a deal because of excessive enthusiasm, but you will lose a hundred deals because of lack of enthusiasm. 3. About working hours: Any time is suitable for work. Work hard and work like a psycho! " Laziness "is the most deadly in promotion;" We must overcome our cowardice and laziness! The terrible trap of a salesman is wasting time; Our last line of defense is: diligence. The sun rises enthusiastically every day, even if it is blocked by clouds. "God doesn't rest on Sunday. ""Life is not divided into semesters and there is no summer vacation. "4. About courage: The greatest salesman is the one who suffers the most humiliation and failure, because he has confronted the most customers countless times. "Even if he failed, even if it was difficult, he still went out bravely and alone to find business. "-lonely swordsman is always so sharp-edged in the most difficult time. When all the horses are together, you should be the first one to draw the sword. God favors people with firm beliefs; Your tenacity will eventually make customers respect you. Anything is possible, let's try again: let's try again! If a person loses credibility, he will lose a lot; If a person loses courage, he loses everything. Never run away from problems and difficulties, or you will encounter more serious problems and difficulties in the future. 5, about the normal heart: no desire is just! Give up ambition: only those who dare to give up are the bravest; If you can't put it down, you just can't afford it. There is no failure, only temporary suspension of success; Failure, she succeeded in proving that some way didn't work. Never care about an intention as much as you care about a small fire; There must be an indifferent attitude of giving up completely. Anything worth doing well is worth doing badly first; Whatever is worth doing well should be done happily. Things are not as good as imagined, nor as bad as anxious.